Gokul Rajaram
Founding Partner @ Marathon Management Partners
Board member at Pinterest, Coinbase, and The Trade Desk. Built Google AdSense.
βDesigning your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more, covering product design, startup building, and career development.β
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βPaying it forward is the other thing, paying it forward. Lenny, you're a great example to this, you pay it forward so much. Your articles, stuff you write, good things happen in ways that you don't ev...β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βAnd this is even when I was not a newbie, as I was in my career. So it's really a good spot I feel if you're joining a company. For many reasons.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βI'm like, "Look, the biggest thing you did wrong initially was you didn't pay enough attention to organic growth. Basically, was this product compelling enough that people talk about it and bring othe...β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βSo a good metric is that 40 to 50% of your new customers should ideally come from organic channels and 50% from paid. If 90% come from paid, that means at some point that the music is going to stop.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βA growth pack, right? Everyone's looking at this growth tag, but there is no... There's nothing like the silver growth tag bullet.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βYeah, those are exceptions that prove the rule.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βAs you go bigger and you have product market fit, you start building plans around that. And these iterations, these sprints then emanate working back from the goals that you set on a quarterly basis.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βEngineers are by far the most expensive resources in the company. By far, right? I mean if you look at the composition of engineers versus... And PMs versus any other function, it's two to three, equi...β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βAnd if you're not able to do that, you've got to have someone who can do that full time. And it might be someone from the team. I mean there are two... We can talk about how to hire your first PM and ...β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βThere we go, that's right. The designers played the role of the PM.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βThat product manager, I think they could report to the CTO, they could report to the CEO, they could report to the GM. I don't think that matters. But the ICPMs is what I'm more worried about. Who do ...β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more
βHad stuff of course around scope, impact, compensation, that's great. I want to have conversation about that, but title? No.β
Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more