Luc Levesque

“That did not happen. I had a report.”

“So just be relentless, involve the family, involve the spouse if you can, and recruit some help from other executives in the company. Those were some of the things that stood out through my experience...”

“But I haven't seen that too often where founders kind of take advantage of people they know or existing growth advisors to help recruit and vet talent because it can be quite hard if you don't know th...”

“Yep, there's some great people that have been on here. Definitely.”

“I haven't done that, but that seems like a reasonable way to do it.”

“Well, not to disqualify all the people on Twitter.”

“Yeah, I've been doing SEO for a really long time. It's a lot of fun and certainly being a supervisor was a great learning ground for that, that we were able to really innovate and try new things there...”

“There's different ways of doing it, but a good content strategy is a kind of tried and true approach. Definitely.”

“Oh, yeah. Ideally, you hire an amazing SEO person who can bring internal. Second would be somebody amazing who can get things done, surround them with advisors. And then in my stack rank, the third wo...”

“Wow. Wow. That's deep. I like that a lot.”

“I think interesting is the right way to think about it.”

“Yeah, it's a great book, and it's because it's really the underpinning of so many different product and growth principles that you can apply. So that's just a classic that is good to reread at least o...”