Nikita Bier
Head of Product @ X
Serial consumer app entrepreneur. Previously founded and sold two apps to Meta and Facebook.
“Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor), covering product design, consumer products, and go-to-market execution.”
Career History
| Company | Role | Years |
|---|---|---|
| X | Head of Product | 2025-present |
| Lightspeed Venture Partners | Venture Partner | ~2023-2025 |
| Gas | Co-Founder | 2022-2023 |
| Meta | Product Manager | ~2018-2021 |
| tbh | Co-Founder | ~2016-2017 |
Vault Colleagues
Episodes (1)
Top Topics
Related People
Quotable Clips
“Sounds amazing, and a lot of it was luck, but a lot of it was very, very tactical work that went into it all.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“It fluctuates. It used to be like 80 to 100,000 installs, but now you have these companies that are just spending extraordinary amounts on ads and or injecting it into one of their other apps. Between...”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“At the peak of tbh, we were getting 360,000 per day.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“I think the thing that is hard to really understand for first-time founders that hit breakout success with a consumer product is how draining and how spread thin you get, because everything breaks. Ev...”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“Selling your company is one of the most draining processes you could ever go through as a founder. When we met with Facebook, they told me they have 80 people assigned to this deal. And I'm like, I ha...”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“So you have to, generally, the only path is to copy existing products if you want to really get momentum inside of a large organization. And for completely new concepts, it's I think very difficult to...”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“Yeah, I actually do. Let me go grab it.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“Yeah, yeah. He's the real boss of all of us.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“Yeah. One of the artifacts of that chapter of life. So good.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“Yeah. It was a blowout success in terms of like it grew bigger than tbh. We monetized it. We ran almost entirely on startup credits, so it was basically-”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“When I first saw it, I was really concerned.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
“Yeah. You really have to craft onboarding everything to ensure that that's where the design part comes in of being a great product person.”
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)