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Bangaly Kaba

Director of Product @ YouTube

Leads creator monetization at YouTube. Former Head of Growth at Instagram (440M to 1B MAU).

β€œUnorthodox frameworks for growing your product, career, and impact, covering team leadership, growth systems, and product strategy and execution.”

Career History

CompanyRoleYears
YouTube (Google)Director of Product Management, Creator Monetization2022-present
InstacartVP of Product~2020-2022
Instagram (Meta)Head of Growth~2017-2020
MetaGrowth PM~2013-2017

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Episodes (1)

Top Topics

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Quotable Clips

β€œSo I think being a voracious reader is really, really critical because it helps to build your toolkit and you need arrows in your quiver to really understand how to think about the right framework and...”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

19:56
β€œIt's not, actually. But what was magical about the way he did it. It's like he would name people and their contributions and show how all of this came together into what is the path forward.”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

23:30
β€œAnd it's the communication, but it's also the other side. It's the other coin, the side of communication, which is eliciting to figure out how you communicate back to others.”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

23:41
β€œI certainly cannot take credit for understand work. This is part of an old Facebook framework of understand, identify, execute. What I-”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

25:56
β€œAnd so we had to do that. And that was understand work for multiple people, for multiple teams. We had to do on the engineering side, we needed data science as analysis. We needed the PM to go and dog...”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

33:52
β€œWell, I mean this is the irony of growth, is people think growth is overnight success and it's not. Right. It is a lot of short wins and short-term execution for a longer-term gain and really understa...”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

35:28
β€œIt feels like it gives meaning to stuff that otherwise people would brush aside.”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

41:15
β€œYeah. It's from like 2006 PC or something.”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

45:24
β€œYeah. I mean, they're not like a group of seven-year-olds,-”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

51:05
β€œOne thing that I also think about a lot, and I don't know if this is just a me thing, but I think about PM as a team sport. Right. Leading product teams is really about...”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

51:50
β€œThat's part of your job. You are trying to build a repository of skills and repository of knowledge and of team velocity. And the only way you can do that is everyone is... So rising tide has to lift ...”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

54:21
β€œThat's right. That's right. And it forces you to figure out how can you get things off of your plate so that you can go work on bigger things.”
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Bangaly Kaba

Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

54:40