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Sri Batchu

CMO @ The RealReal

CMO at The RealReal. Previously Head of Growth at Ramp and Instacart.

β€œLessons from scaling Ramp, covering team leadership, growth systems, and B2B products.”

Career History

CompanyRoleYears
The RealRealChief Marketing Officer2024-present
RampHead of Growth~2021-2023
InstacartHead of Growth & Advertising2020-~2022
OpendoorVP of Operations2017-2020
McKinsey & CompanyManagement Consultant2007-2009

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Episodes (1)

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Quotable Clips

β€œOne example that I can think of is Eight Sleep founder, he's been very close to the Ramp team, same with the Pod founder and then a bunch of VC firms that are investors in the company are also custome...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

8:20
β€œAll of the above, helping find the right prospects, sending them the right messaging as well as prioritizing responses and drafting potential responses for the team as well.”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

13:15
β€œIt's incredibly helpful to our sales team and it's one of our most efficient channels as I've mentioned. So I think that there is something unique about our ability to bring technology to every channe...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

13:30
β€œYeah, it's cultural in terms of how we operate, but we also have templates. Our people team has a template on how to do a calendar audit properly and things like that. So we've tried to create some le...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

21:24
β€œNo, it must be some tool our IT team can do it. It can say what percentage of participants chatted or something like that.”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

24:08
β€œNo. And by the way, this is probably the first time I'm sharing this. I don't think brand employees necessarily know this. I don't think we've actually shared this. I just heard it from our IT person ...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

24:26
β€œIt's hard to do. But at the end of the day, there's only two ways to make an experiment successful. Either you have a very large M or you have a very significant treatment, which is what you're doing ...”
34:31
β€œSo monthly active users basically is what it is, but we call them orders because users can just log in and not order, right.”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

35:03
β€œThe team on their day-to-day for their sprints, whatever are looking at their own metric. But for the purpose of planning and resource allocation and reporting, we would use the translation layers to ...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

35:36
β€œI wonder actually, but there's holdout for almost everything. There's a holdout for ads, for example. So there are some lucky Instacart users out there that are not getting ads and they've never gotte...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

38:51
β€œI know, I know. And I'm glad you brought that up because we are obviously aware of it and we are working on something for users that have put in a personal email address. in terms of how to reengage t...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

42:18
β€œBy the way, for anybody else that has that problem, they can just reach out to me, we'll figure it out. The reason we don't allow personal emails is because it's just typically very low in tech users ...”
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Sri Batchu

Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

42:39