Sri Batchu
CMO @ The RealReal
CMO at The RealReal. Previously Head of Growth at Ramp and Instacart.
βLessons from scaling Ramp, covering team leadership, growth systems, and B2B products.β
Career History
| Company | Role | Years |
|---|---|---|
| The RealReal | Chief Marketing Officer | 2024-present |
| Ramp | Head of Growth | ~2021-2023 |
| Instacart | Head of Growth & Advertising | 2020-~2022 |
| Opendoor | VP of Operations | 2017-2020 |
| McKinsey & Company | Management Consultant | 2007-2009 |
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Episodes (1)
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Quotable Clips
βOne example that I can think of is Eight Sleep founder, he's been very close to the Ramp team, same with the Pod founder and then a bunch of VC firms that are investors in the company are also custome...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βAll of the above, helping find the right prospects, sending them the right messaging as well as prioritizing responses and drafting potential responses for the team as well.β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βIt's incredibly helpful to our sales team and it's one of our most efficient channels as I've mentioned. So I think that there is something unique about our ability to bring technology to every channe...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βYeah, it's cultural in terms of how we operate, but we also have templates. Our people team has a template on how to do a calendar audit properly and things like that. So we've tried to create some le...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βNo, it must be some tool our IT team can do it. It can say what percentage of participants chatted or something like that.β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βNo. And by the way, this is probably the first time I'm sharing this. I don't think brand employees necessarily know this. I don't think we've actually shared this. I just heard it from our IT person ...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βIt's hard to do. But at the end of the day, there's only two ways to make an experiment successful. Either you have a very large M or you have a very significant treatment, which is what you're doing ...β
Failure
βSo monthly active users basically is what it is, but we call them orders because users can just log in and not order, right.β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βThe team on their day-to-day for their sprints, whatever are looking at their own metric. But for the purpose of planning and resource allocation and reporting, we would use the translation layers to ...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βI wonder actually, but there's holdout for almost everything. There's a holdout for ads, for example. So there are some lucky Instacart users out there that are not getting ads and they've never gotte...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βI know, I know. And I'm glad you brought that up because we are obviously aware of it and we are working on something for users that have put in a personal email address. in terms of how to reengage t...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
βBy the way, for anybody else that has that problem, they can just reach out to me, we'll figure it out. The reason we don't allow personal emails is because it's just typically very low in tech users ...β
Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)