Austin Hay

“Lenny. Thank you so much for having me.”

“I'm so excited. Because it seems like you might be one of the first people in product and growth to talk about MarTech.”

“Totally. That's exactly right. And I have this adage I always say, which is tools are just meant to solve problems. And the problem set for marketing technologists and business technologists is you fo...”

“It hasn't happen to me. But I've gotten the emails from certain companies where it's like, this is a test and it came from an intern.”

“Helping them use tools and technologies to do it.”

“In terms of stack, again, we think about B2B and B2C. B2C I would say the stack was largely solved from 2017 to 2020. We've had like a renaissance of the data architecture, so what I'm going to do is ...”

“Actually, I listened to your pod on multi-touch attribution. I'm forgetting who you were with at this point, but it was like I was loving it because it talked about MMM and MTA specifically.”

“Yes. So, back to our conversation around division of responsibility. I'm not always the person you should talk to create an MMM model. I'm not a data scientist. I know how to make MMM models and I kno...”

“Yeah, I think that's right. The taxonomy though, I think what's interesting is it's very much guided by your third party tools. And again, that's the reason why I think companies often miss the mark h...”

“That's right. It's Michael and it was somebody else, I can't remember the name besides-”

“Yeah, yeah. I'll tell you at the very end, I got to hold out. Otherwise, you'll ditch this podcast.”

“Now you need to go watch it. It's about black beard and gay pirate captain. So, strongly recommend that. And then for just really dumb comedy, What We Do in the Shadows is hilarious.”