Timothy Davis
Growth @ ElevenLabs
Growth lead at ElevenLabs. Previously led performance marketing at Shopify.
βPerformance marketing, covering strategic decision-making, growth systems, and product design.β
Career History
| Company | Role | Years |
|---|---|---|
| ElevenLabs | Growth | ~2024-present |
| Shopify | Head of Performance Marketing | ~2022-2024 |
| Self-employed | Performance Marketing Consultant (Pinterest, LinkedIn, Redfin, Eventbrite) | ~2018-2022 |
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Episodes (1)
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Quotable Clips
βBut I would argue in the last couple of years, you could definitely roll offline into that conversation as well.β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βYeah. You got to make sure you have that flywheel.β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βSo yeah. The thing with YouTube is I always say, start with emotion. If you can have an emotional connection with the user, is going to be way more impactful and way more powerful than anything else. ...β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βI'm talking about happiness. It's not necessarily just, "Oh, we need an emotional connection with the brand." It is just making sure the user feels something after seeing your ad. Because then, they'r...β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βFrom an operation standpoint, I always want to make sure those things are tied off. Yeah, it doesn't make sense to, again, if you have a major budget and you're trying to get awareness into a market, ...β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βSo, Nate Silver is the guy who created.β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βYeah, so this one, I'm hoping you have show notes that we can give a shout-out to somebody.β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βJust making sure we're looking at the right things before we decide to hire someone and making sure that we have stuff for them to do.β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βYeah. More days than there are in the quarter.β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βYeah. Yeah. So if a cross-functional team or partner wants to know, easy answer. "We got it for you right here. Here's our whole opps cadence."β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βYeah. There's a book called ... I think it's The First 90 Days, and in it actually has a graph that shows when the person starts having impact and how many days it's been. And more times than not, it ...β
The ultimate guide to performance marketing | Timothy Davis (Shopify)
βAnd again, it will be in the show notes. If you do pull this report and you do notice that there is a clear threat that's going on here, first things first, let's make sure that they're not doing anyt...β
The ultimate guide to performance marketing | Timothy Davis (Shopify)