Yuriy Timen
Fractional CMO/CGO & Growth Advisor @ Self-employed
Former Global Head of Growth at Grammarly. Fractional CMO and growth advisor.
βGrow a subscription business, covering growth systems, consumer products, and product design.β
Career History
| Company | Role | Years |
|---|---|---|
| Self-employed | Fractional CMO/CGO & Growth Advisor | ~2021-present |
| Grammarly | Global Head of Marketing & Growth | ~2013-2021 |
| DriversEd.com | Head of Marketing | ~2011-2013 |
| Self-employed | Digital Marketing Consultancy Founder | ~2008-2011 |
Episodes (1)
Top Topics
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Quotable Clips
βA couple of super critical corrections. Number one, it was only eight and a half years.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βI think eight and a half is long enough. Yeah, not sure I want to round up. I know, but I'm kidding obviously. Yeah. That's largely it. Grammarly was a hell of a run and trying to take a step back fro...β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βGood, good. Yeah. I was trying to get my wife to try it out, but been unsuccessful.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βShe was like, "Are you trying to push me to having a third kid?" I was like, "No, no, I swear." This is just product testing.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βI mean, honestly, probably throw Lenny's podcast. That's one, but honestly LinkedIn is really the only place I'm pretty low key otherwise.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βI'm not a liberty to speak to those, but we're talking in the hundreds of dollars. Most consumer subscription companies that are $5 to $7 a month. Their LTVs typically cap out at 50 to 60 bucks.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βCWELL, Redfit, obviously all the real estate, right? That's really strong-β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βYeah. He is a math scientist when it comes to SEO. Yeah.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βWell, I've been holding back for the last 30 minutes. No, I'm kidding.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βRecast. Yeah. So I've heard really good things. I haven't tried them with any of my companies yet, but there are a couple that are on the horizon hopefully.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
βAnd then the other one is incremental, but incremental-β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
β... no vows except the last A between the T and the L.β
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)