Albert Cheng
Chief Growth Officer @ Chess.com
Led growth at Duolingo, Grammarly, and Chess.com. Former Google PM known for rapid experimentation and scaling consumer subscriptions.
βFinding hidden growth opportunities in your product, covering growth systems, measurement and analysis, and product design.β
Career History
| Company | Role | Years |
|---|---|---|
| Chess.com | Chief Growth Officer | ~2023-present |
| Duolingo | Head of Product Growth and Monetization | ~2021-2023 |
| Grammarly | Head of Product Growth and Monetization | ~2019-2021 |
| YouTube (Google) | Product Manager | ~2016-2019 |
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βSo I was the stereotypical baby that would listen to Mozart, I guess when I was sleeping type of thing. And I still vividly remember we had this upright Yamaha piano, and at the very top of the piano ...β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βSo I could listen to a song and then just a very, very clear understanding of which note I'm supposed to start with and if I'm playing something wrong. So it's very helpful.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βYeah, I initially came up or heard with, heard about explore and exploit through my engineering partner at Grammarly, Nermal, and I think he actually had taken some reforged classes. So maybe the orig...β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βHow can you rewrite entire sentences, that type of thing. And so the observed behavior from all that tracking and data was that actually a very small percentage of our free users was deciding to accep...β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βIt's basically a reverse free trial but in real time while you're writing as opposed to a time-based one. So we adopted some patterns that are in the industry, but molded it to Grammarly's specific us...β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βYeah, well, I'm not proud of being devious, but.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βIt's achievable. It's achievable in theory, but there are so many options out there in the market and people are feeling a lot of app and product bloat.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βBut yeah, the ethos of the company. They hire a lot of intelligent, energetic people out of college basically, and they give them a lot of amazing experimentation, tooling, and they care a lot about t...β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βYeah, and a lot more meaningful strategic decisions as well.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βThe thing that's most unique about chess.com is that they're super fanatical about chess.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βI will not admit or deny that I've done that before.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
βMy 4-year-old can actually set up the pieces, which is pretty great. So he enjoys the game quite a bit.β
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)