Elena Verna

“I love it. Thank you for inviting me back, I'm very proud record holder in this regard.”

“I think you have it. I think your insights per minute is pretty high.”

“It's all about how you present them too. Storytelling is a big portion of it actually to stick.”

“Yes. And honestly, the longer you wait, the better it is because that way your entire company will be trained to be responsible for growth as opposed to putting this one island with a growth team and ...”

“I need to bring it back. This is keeps happening.”

“I need to repeat it. You need to repeat it three times right before it sticks to people. Hopefully this is the third time.”

“So, the work fundamentally, I feel like has gotten deeper into product, and deeper into actual core product functionality, as opposed to just being a smoothing surface on the outer layers.”

“Product redesign. How much product and engineering work comes into just changing a logo in your product or changing colors? It's insane. With no results ever, there's no results.”

“Exactly, exactly. I love that, because that's the core product functionality at this point. And before people would spend more time building deeper features, or deeper use cases, or trying to improve ...”

“So there is a lot of autonomy, a lot of agency that needs to happen with this type of velocity. Because otherwise, you have to have enormous marketing team to staff that. So it has to come with some r...”

“But some of these smaller changes just cannot be supported by marketing. You have to delegate it to your product and engineering team to do their own marketing, because otherwise, again, you'd have to...”

“I wish there were. I mean, I've been doing this for over 15 years. If there were any shortcuts, I'd be all over them. There are patterns and there are frameworks, but there's no shortcuts.”