Eli Schwartz

“That all changes when you can still rank number one on that, but you're all the way at the bottom of the page. The AI answer, whoever that's from, whether it's again from ChatGPT or Google, tells you ...”

“So now you're going to get that information also from not a travel expert. You're going to get an AI summarized answer, and that will give you more clues and more ideas to do a deeper research search....”

“And then you find that WebMD article and you get to page six and it tells you that 0.2% of people that have a headache actually have a brain tumor, and you don't need that anymore because Google can t...”

“And again, instead of reading all that content and making a decision, Google could take all that unstructured data, not just Google, again, ChatGPT or Claude can take all that unstructured data, and g...”

“And then a user might find out there's another piece of information where I'd actually like to read a medical paper, or that now I'd like to Google and find the closest doctor to me who has certain ho...”

“They just weren't looking for Zapier. So in my discussions with them, in our SEO experiments that we came up with, we said, well, people are looking for let's say Gmail and they're looking for Salesfo...”

“Can it work with this other tool I have? And that's a, again, early example where I stumbled upon this idea of people are looking for that other thing that you could do, showcase the fact that your pr...”

“Total accidental. Whenever people ask me about programmatic SEO, and I know we have to dig into that, what programmatic SEO is, they're like, I want to imitate Zapier. It's always great to mention tha...”

“Yeah. I actually have a better one for you.”

“Yes, I mean, again, go really digging into this user journey piece. I don't think restaurants typically should have a website. Not only should they not do SEO, but I don't know that they should have a...”

“Yeah, I mean, unless there's a reason for it. So if you're a media company and traffic means that that number keeps going up, then yes, it matters. But if you are driving leads and that traffic number...”

“Using AI content to feed in a product, and describe what that product is, and maybe some features of that product which help a user, that's not hurting your SEO, because what you're trying to optimize...”