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Carilu Dietrich

Hypergrowth Advisor @ Self-employed

Advises CEOs and CMOs at hypergrowth companies. Former CMO who took Atlassian public.

β€œAchieve hypergrowth in your business and career, covering career development, growth systems, and team leadership.”

Career History

CompanyRoleYears
Self-employedHypergrowth Advisor (Miro, 1Password, Segment, etc.)2017-present
AtlassianHead of Marketing (led IPO)2013-2016
OracleSenior Director of Global Advertising2008-2013
BEA SystemsDirector of Product Marketing~2004-~2008
Plumtree SoftwarePR & Investor Relations Manager~2000-~2004

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Episodes (1)

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Quotable Clips

β€œI'll start by saying that everyone has their own calculus about the trade-offs they want to make on pursuing their career and the sacrifices they might need to make versus the other things in their li...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

4:55
β€œBecause I think that some of the most important aspects of getting to the executive suite are working harder, learning more, pushing yourself, taking on more responsibilities and opportunities, maybe ...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

5:14
β€œAnd the same thing happens as you're growing, right? If a department head leaves and you can spend extra time doing your own job and being the interim for this other function, you can really show the ...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

6:33
β€œI think there's ebbs and flows in your life. You're going to have a baby here soon, congratulations. Thank you. And so maybe you take your foot off the gas for a little bit. But really, there's no sho...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

7:27
β€œIsn't that the billion-dollar question? So I worked for-”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

11:16
β€œYeah. I worked at Atlassian, which was phenomenal. Then I worked for Classy, which was a company that helped nonprofits raise money.”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

11:20
β€œSo early in your career, working for big name high momentum companies. I think you can't wimp out. You've got to want it and go for it. And maybe you apply year after year, and you meet people, and yo...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

12:04
β€œLater in your career, I think what you just said, picking later stage versus earlier stage gives you a better view of their momentum. I actually have a Post-it note, got it here, about what I look for...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

12:19
β€œI do. It's one of five Post-it notes on my board.”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

12:37
β€œTheir Net Promoter Score or their customer satisfaction. Do people really rapidly love this product or is it like meh? Their net dollar retention, which is, how fast is their revenue growing? And I sh...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

13:23
β€œYeah. That sounds right. 180, 165. Net dollar retention, if you have a customer and they just renew at the same dollar rate, it would be 100. So 180 is almost doubling just their customers. So they di...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

13:46
β€œI looked at their growth rate last year, their burn rate, are they going to run out of money? And then ideally, are they number one in their market? Do they have a Forrester or a Gartner Magic Quadran...”
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Carilu Dietrich

How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

14:09