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Tanguy Crusson

Head of Product, Jira Product Discovery @ Atlassian

Built Jira Product Discovery from inception to 20,000 customers.

β€œWhy large companies with so many advantages still fail at creating new products.”

Career History

CompanyRoleYears
AtlassianHead of Product, Jira Product Discovery~2013-present
TwitterProduct Lead (Creators, Tweets, DMs, Spaces)~2010-2013
MicrosoftProduct Manager~2007-2010

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Episodes (1)

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Quotable Clips

β€œIt's going to be a little bit of therapy for me. Hopefully some people out there could go, "Okay, it's not just me having a hard time." It can happen in companies like Atlassian too.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

10:27
β€œYou just killed me. We were way before Slack.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

13:39
β€œAll know Atlassian as company, as the tool that could almost have a, okay. [inaudible 00:13:57].”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

13:53
β€œYeah, HipChat Go Big. And then it was HipChat Next Gen, there was a few different. Anyway, yeah.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

15:46
β€œWe are going to talk about that actually in a minute.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

17:46
β€œBecause that was what helped us, how we thought we would win, and it was how I think we lost.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

17:51
β€œSo anyway, this all happened, and in the end we executed the market. We sold HipChat and Stride to Slack and basically exited the enterprise communications market.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

18:00
β€œYeah, most of those are, none of what I'm going to talk about today is revolutionary. A lot of it is just trying to apply, asking the right question at the right time, and trying to go by whatever mea...”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

28:09
β€œYeah, so this one is actually a success story, but became a success story after I was gone [inaudible 00:34:08]”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

34:04
β€œOne last one and then I'm going to stop with the therapy session, thank you very much for offering.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

48:25
β€œThe opportunity of integrating, being bought, partnering, that kind of stuff. I was able to meet with analysts to say, "Hey, so what do you think about the product management market?"”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

58:00
β€œAnd so the psychological safety of everyone's job was safe, coupled with access to all the resources from the company. That part was just invaluable to the success of what JPD is today.”
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Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

58:52