Tanguy Crusson
Head of Product, Jira Product Discovery @ Atlassian
Built Jira Product Discovery from inception to 20,000 customers.
βWhy large companies with so many advantages still fail at creating new products.β
Career History
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Episodes (1)
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Quotable Clips
βIt's going to be a little bit of therapy for me. Hopefully some people out there could go, "Okay, it's not just me having a hard time." It can happen in companies like Atlassian too.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βYou just killed me. We were way before Slack.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βAll know Atlassian as company, as the tool that could almost have a, okay. [inaudible 00:13:57].β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βYeah, HipChat Go Big. And then it was HipChat Next Gen, there was a few different. Anyway, yeah.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βWe are going to talk about that actually in a minute.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βBecause that was what helped us, how we thought we would win, and it was how I think we lost.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βSo anyway, this all happened, and in the end we executed the market. We sold HipChat and Stride to Slack and basically exited the enterprise communications market.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βYeah, most of those are, none of what I'm going to talk about today is revolutionary. A lot of it is just trying to apply, asking the right question at the right time, and trying to go by whatever mea...β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βYeah, so this one is actually a success story, but became a success story after I was gone [inaudible 00:34:08]β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βOne last one and then I'm going to stop with the therapy session, thank you very much for offering.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βThe opportunity of integrating, being bought, partnering, that kind of stuff. I was able to meet with analysts to say, "Hey, so what do you think about the product management market?"β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
βAnd so the psychological safety of everyone's job was safe, coupled with access to all the resources from the company. That part was just invaluable to the success of what JPD is today.β
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)