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Itamar Gilad

Product Management Coach & Author @ Independent

Author of Evidence-Guided. Former product leader at Google. Coaches on evidence-based product management.

β€œBecoming evidence-guided, covering product design, team leadership, and consumer products.”

Career History

CompanyRoleYears
IndependentProduct Management Coach, Speaker & Author2017-present
GoogleSenior Product Manager~2007-2017
MicrosoftProduct Manager~2002-2007
IBMEngineer / Product Manager~1990s-2002

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Episodes (1)

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Quotable Clips

β€œIt's a pleasure being here, thank you for inviting me.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

4:40
β€œMaybe the early tests show it's good, then we just go all in and we try to implement it and I made this very mistake many times as the product manager, I was the guy pushing for the ideas. So for me, ...”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

7:13
β€œSo there was a tremendous earthquake inside Google to create the Google+ team, teams and the entire divisions were kind of thrown apart and reformatted and I think at its peak it was about 1000 people...”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

7:41
β€œIt was a division the size of Android and Docs and a really sizable thing, they're under their own buildings. It's taken from the playbook of Steve Jobs, create this whole secretive project inside and...”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

7:56
β€œYeah, it's true. But at the end of the day, neither Google's advertising revenue was affected, neither was Facebook affected. So it turned out this idea was not that necessary after all.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

8:22
β€œMost of these users are using this feature, so it was a pretty high impact feature as well.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

12:14
β€œYeah, there are a couple more that you can enable in settings if you like.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

12:27
β€œYeah. Newsletters are a very complicated scenario for the categorization engine.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

12:36
β€œBut it's just as a general trend, I find that evidence is very empowering for us smaller people in the organization or mid-level managers to be empowered to challenge the opinions.”
I

Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

18:02
β€œIt's usually something that you can fix by adopting a more evidence guided system.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

20:57
β€œWith your permission, I can show a few slides.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

21:26
β€œI think talking about each one will help.”
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Itamar Gilad

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

25:03