Itamar Gilad
Product Management Coach & Author @ Independent
Author of Evidence-Guided. Former product leader at Google. Coaches on evidence-based product management.
βBecoming evidence-guided, covering product design, team leadership, and consumer products.β
Career History
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Episodes (1)
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Quotable Clips
βIt's a pleasure being here, thank you for inviting me.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βMaybe the early tests show it's good, then we just go all in and we try to implement it and I made this very mistake many times as the product manager, I was the guy pushing for the ideas. So for me, ...β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βSo there was a tremendous earthquake inside Google to create the Google+ team, teams and the entire divisions were kind of thrown apart and reformatted and I think at its peak it was about 1000 people...β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βIt was a division the size of Android and Docs and a really sizable thing, they're under their own buildings. It's taken from the playbook of Steve Jobs, create this whole secretive project inside and...β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βYeah, it's true. But at the end of the day, neither Google's advertising revenue was affected, neither was Facebook affected. So it turned out this idea was not that necessary after all.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βMost of these users are using this feature, so it was a pretty high impact feature as well.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βYeah, there are a couple more that you can enable in settings if you like.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βYeah. Newsletters are a very complicated scenario for the categorization engine.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βBut it's just as a general trend, I find that evidence is very empowering for us smaller people in the organization or mid-level managers to be empowered to challenge the opinions.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βIt's usually something that you can fix by adopting a more evidence guided system.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βWith your permission, I can show a few slides.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
βI think talking about each one will help.β
Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)