β All people
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Laura Modi
Co-Founder & CEO @ Bobbie
Built Bobbie into the 3rd-largest US infant formula manufacturer.
βBuilding a cult-like brand, covering product design, team leadership, and strategic decision-making.β
Career History
Vault Colleagues
Airbnb: Brian Chesky, Chip Conley, Gustaf Alstromer, Hamel Husain, Ian McAllister, Jason Shah, Jiaona Zhang, Judd Antin, Karri Saarinen, Katie Dill, Nickey Skarstad, Ronny Kohavi, Sanchan Saxena
Google: Alex Komoroske, Aparna Chennapragada, Arielle Jackson, Claire Hughes Johnson, David Singleton, Dhanji R. Prasanna, Edwin Chen, Gokul Rajaram, Itamar Gilad, Jackie Bavaro, Jag Duggal, Jake Knapp, Jeanne Grosser, Jules Walter, Keith Coleman, Kim Scott, Kiriti Badam, Kristen Berman, Manik Gupta, Marily Nika, Mayur Kamat, Nikhyl Singhal, Noah Weiss, Patrick Campbell, Paul Adams, Raaz Herzberg, Robby Stein, Ryan J. Salva, Sam Schillace, Shreyas Doshi, Tamar Yehoshua, Todd Jackson, Yuhki Yamashata
Episodes (1)
Top Topics
Related People
Quotable Clips
βI can't imagine a world where I would be without Airbnb.β
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How to build a cult-like brand | Laura Modi (Bobbie)
5:15
βAnd I mean, they got creative. At some point we were emailing subscribers to nudge them to cancel because we were looking for a way to ensure that we could keep product, and my God, it was a mind-bogg...β
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How to build a cult-like brand | Laura Modi (Bobbie)
23:09
βOh my god, Lenny's going to be a dad. This is so exciting.β
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How to build a cult-like brand | Laura Modi (Bobbie)
25:37
βI've got your milk, if you need it, of course, if Michelle's in a position and she wants it, we're here for you.β
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How to build a cult-like brand | Laura Modi (Bobbie)
25:44
βOh, my God, I'm so excited for you.β
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How to build a cult-like brand | Laura Modi (Bobbie)
25:53
βYou do. You do. And the rule is you have to try it, as well.β
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How to build a cult-like brand | Laura Modi (Bobbie)
25:58
βYeah. If baby's going to try it, you need to give it a shot.β
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How to build a cult-like brand | Laura Modi (Bobbie)
26:03
βBy the way, how you just transitioned from one example I just gave to that was absolutely exceptional, speaking of content mishaps.β
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How to build a cult-like brand | Laura Modi (Bobbie)
34:26
βThis is why you're such a good podcast host, Lenny.β
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How to build a cult-like brand | Laura Modi (Bobbie)
34:42
βWell, I found out I was pregnant with my third child right after.β
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How to build a cult-like brand | Laura Modi (Bobbie)
35:55
βI'm introducing her because the power of a support system to be able to do what you do, I mean, you are an extension, my leverage, my everything. And never leave.β
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How to build a cult-like brand | Laura Modi (Bobbie)
37:28
βI'd be so screwed. And everyone should not only know the power and leverage of their person, but the level of appreciation and celebration you need to have for them is just huge.β
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How to build a cult-like brand | Laura Modi (Bobbie)
37:43