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Laura Modi

Co-Founder & CEO @ Bobbie

Built Bobbie into the 3rd-largest US infant formula manufacturer.

β€œBuilding a cult-like brand, covering product design, team leadership, and strategic decision-making.”

Career History

CompanyRoleYears
BobbieCo-Founder & CEO2018-present
AirbnbDirector of Hospitality~2014-~2018
GoogleVarious roles~2008-~2014
PortwestVarious roles (family business)~2004-~2008

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Episodes (1)

Top Topics

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Quotable Clips

β€œI can't imagine a world where I would be without Airbnb.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

5:15
β€œAnd I mean, they got creative. At some point we were emailing subscribers to nudge them to cancel because we were looking for a way to ensure that we could keep product, and my God, it was a mind-bogg...”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

23:09
β€œOh my god, Lenny's going to be a dad. This is so exciting.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

25:37
β€œI've got your milk, if you need it, of course, if Michelle's in a position and she wants it, we're here for you.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

25:44
β€œOh, my God, I'm so excited for you.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

25:53
β€œYou do. You do. And the rule is you have to try it, as well.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

25:58
β€œYeah. If baby's going to try it, you need to give it a shot.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

26:03
β€œBy the way, how you just transitioned from one example I just gave to that was absolutely exceptional, speaking of content mishaps.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

34:26
β€œThis is why you're such a good podcast host, Lenny.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

34:42
β€œWell, I found out I was pregnant with my third child right after.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

35:55
β€œI'm introducing her because the power of a support system to be able to do what you do, I mean, you are an extension, my leverage, my everything. And never leave.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

37:28
β€œI'd be so screwed. And everyone should not only know the power and leverage of their person, but the level of appreciation and celebration you need to have for them is just huge.”
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Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

37:43