Keith Coleman
VP of Product @ X
Leads product at X, architect of Community Notes. Previously at Google on Gmail and Inbox.
“An inside look at X’s Community Notes, covering consumer products, product design, and AI product work.”
Career History
| Company | Role | Years |
|---|---|---|
| X (Twitter) | VP of Product | 2016-present |
| Yes, Inc. | Founder (acquired by Twitter) | 2014-2016 |
| Director of Product Management (Gmail, Inbox, Gchat) | ~2006-2014 |
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Quotable Clips
“Yeah. First, thanks for saying that. That's why we built this thing is to help people and it's great to hear it. It's great to see people enjoying it and finding it useful.”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“A really classic example is an AI generated image or an out of context image like, "Look what's happening here." But it's actually from five years ago in a different country and a different topic or s...”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Yeah. It's not super easy. It takes some effort.”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Yeah. Yep. No. If you're signed up as a contributor, you count.”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Working on this product has made me realize just how many things I used to trust by default, that now I look at more skeptically.”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Yeah, the notes just totally take the wind out these stories. The thing will be going viral, note appears, resharing drops 50 to 60%, and that's it. At 50 to 60% per generation, the virality quickly g...”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“He was stoked, so I went off and started working on that. It started with just reading any research I could on the problem and existing solutions. What was or was not working, what were the issues, an...”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Yeah. It was originally called Birdwatch when we started the project, but obviously, somewhat famously the name changed along the way.”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Boring name, which is funny, because they're now launching Community Notes. I think it is a very understandable, intuitive name, and I think it has served the product really well. There's a reason it ...”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Yeah, I think there's a bunch of key attributes. One key attribute is there's one clear driver of the project, who's effectively a founder. I guess maybe you could have two or something, but really cl...”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“Outside of the team. That was true back when we started and it is true now. If we need something or have a question about something, I talk to Elon. It was like that from the beginning, it's like that...”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)
“We're just going to ship, because we're thermal project.”
An inside look at X’s Community Notes | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)