Arielle Jackson

“Gosh, it's like asking me to choose my favorite son. I'm like, gosh, I can't really like pick one.”

“Having been a merchant, I think it helped me understand the small merchant that initially we were marketing to.”

“Sure. So after I left Square, I went to a tiny startup that was seven people. They were funded by First Round and I helped them with everything that a tiny startup that's trying to grow needs.”

“Awesome. That's what I like to talk about. So yeah, let's do it.”

“I don't know. I always say a good name is only going to help you, but a bad name won't hurt a good company. So I don't really feel-”

“Yeah. Well, so you got the Lenny part with the two syllables is generally a nice sweet spot.”

“Yeah, there's an article on the First Round review called Positioning Your Startup is Vital, Here's How to Nail It and all those criteria and how to do naming is actually in that article.”

“So yeah, it's gotten expensive, but if you have the means, it's nice to get some outside help.”

“So you can introduce yourself at a conference. You're the keynote speaker at a conference and I want you to introduce yourself and I want you to go, hi, I'm Lenny, I'm the founder of the company X, an...”

“Yeah. There's another First Round review article it's called Three Moves Every Startup Founder Should Make, something like that”

“And then I go in and I ask questions about that. And ultimately we get it to sentence length.”

“Yeah, that's in my course, and we talk a lot about that and we go through the exercise like a real role play in the course, but yeah, take some notes.”