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Camille Ricketts

Operator in Residence @ Emergence Capital

Former Head of Marketing at Notion, editor of First Round Review. Marketing and editorial leader.

β€œHow Notion leveraged community to build a $10B business, covering product design, consumer products, and strategic decision-making.”

Career History

CompanyRoleYears
Emergence CapitalOperator in Residence~2023-present
NotionHead of Marketing (first marketer)2019-~2023
First Round CapitalEditor / Content Lead (First Round Review)~2013-2019
Tesla MotorsPR & Media Relations~2010-~2013
The Wall Street JournalReporter~2008-~2010

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Episodes (1)

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Quotable Clips

β€œYeah. Well thank you for characterizing them as wonderful.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

4:47
β€œYeah. So it was really a small squad of folks at the time.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

7:49
β€œThe last I heard, I think that they were around 400. Maybe a little over 400.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

7:55
β€œIt truly is. And the moments that we were there late at night really trying to get something done before a big launch the next day, that's where our hearts lie, I think, to a large extent. That crew t...”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

9:52
β€œI think that's a good tactical learning and hopefully a takeaway for folks who maybe will experience that moment is that truly there's more resilience built into the system than you might think.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

12:07
β€œAnd it's also just inspiring for us, honestly. There's so many people who started off with not very many followers and now they are celebrities within this ecosystem.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

23:00
β€œYes. I'm a big proponent. At the same time I don't think that community is right for every company. I think that there is definitely an analysis to run on that. But hopefully this is helpful for those...”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

33:05
β€œI don't know if you want to link to this in the show notes as well, but I actually put together some commandments for community builders.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

41:44
β€œAnd it was just so inspiring for everybody inside the company that I think it all rallied us to do even more, I guess, day to day and really understand who it was we were building for.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

42:46
β€œYes. It was always a value at Notion to make sure that we were reaching as many people as possible.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

46:19
β€œIt is in Slack. And the thinking there, and it still is, was that we really just wanted to be in the course of people's everyday lives. We didn't want to be this other destination that you would have ...”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

46:34
β€œWe all love it. It's just becomes something we take for granted in the background there.”
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Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

47:14