Camille Ricketts
Operator in Residence @ Emergence Capital
Former Head of Marketing at Notion, editor of First Round Review. Marketing and editorial leader.
βHow Notion leveraged community to build a $10B business, covering product design, consumer products, and strategic decision-making.β
Career History
| Company | Role | Years |
|---|---|---|
| Emergence Capital | Operator in Residence | ~2023-present |
| Notion | Head of Marketing (first marketer) | 2019-~2023 |
| First Round Capital | Editor / Content Lead (First Round Review) | ~2013-2019 |
| Tesla Motors | PR & Media Relations | ~2010-~2013 |
| The Wall Street Journal | Reporter | ~2008-~2010 |
Vault Colleagues
Episodes (1)
Top Topics
Related People
Quotable Clips
βYeah. Well thank you for characterizing them as wonderful.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βYeah. So it was really a small squad of folks at the time.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βThe last I heard, I think that they were around 400. Maybe a little over 400.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βIt truly is. And the moments that we were there late at night really trying to get something done before a big launch the next day, that's where our hearts lie, I think, to a large extent. That crew t...β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βI think that's a good tactical learning and hopefully a takeaway for folks who maybe will experience that moment is that truly there's more resilience built into the system than you might think.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βAnd it's also just inspiring for us, honestly. There's so many people who started off with not very many followers and now they are celebrities within this ecosystem.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βYes. I'm a big proponent. At the same time I don't think that community is right for every company. I think that there is definitely an analysis to run on that. But hopefully this is helpful for those...β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βI don't know if you want to link to this in the show notes as well, but I actually put together some commandments for community builders.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βAnd it was just so inspiring for everybody inside the company that I think it all rallied us to do even more, I guess, day to day and really understand who it was we were building for.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βYes. It was always a value at Notion to make sure that we were reaching as many people as possible.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βIt is in Slack. And the thinking there, and it still is, was that we really just wanted to be in the course of people's everyday lives. We didn't want to be this other destination that you would have ...β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)
βWe all love it. It's just becomes something we take for granted in the background there.β
How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)