Lauryn Isford

“We have never chatted real time, so everybody's getting the first conversation and I'm really looking forward to it.”

“There is a feature, a product really, that Airtable offers called Airtable Forms. It's possible you've used it. I'm not sure if you have, but-”

“You can check it out. There are some new features I'm about to tell you about, so maybe that will entice you.”

“So, Airtable Forms is much like other forms products. You can create a form and then send it to anybody to submit. The people who submit your form don't need to be a user of Airtable.”

“I think it does, and it also cannot be an excuse for rigor around building well and being precise in what customers need, but overall, if you can be a results-oriented organization that just wants to ...”

“I would say that the guided onboarding wizard which is the immersive wizard that helps you figure out how to get started was the most impactful thing we did.”

“It's a different way of thinking about PLG and not necessarily something you would offer for free, they're already an enterprise customer, but some of those concepts can still have a lot of value and ...”

“Exactly. I think the key is to figure out what it would be like for someone to experience value when there's no human sitting next to them, and that value doesn't have to be full functionality of the ...”

“Ooh, naming things in a way people understand.”

“Exactly. There's also an element here of segmentation or personalization where you should be sensible about if everybody needs to know what an automation is or if there are only certain folks who actu...”

“So, I do think it's very important to be careful that you are rooted in the customer need and rooted in helping that customer achieve maximum value, rather than sitting in the priors of what your pack...”

“Ride of a Lifetime by Bob Iger. I give this to new reports on my team. Great book to read when you're thinking about your leadership style, and Rocket Men, really fun story. I love a good story about ...”