Sean Ellis

“Right. And then that ultimately moving retention is really hard, but it's usually much more function of onboarding to the right user experience than it is about the tactical things that people try to ...”

“Start drilling in, start feeling back that onion-”

“One of the ones that I listened to recently.”

“Yeah, I think it is, at least from my perspective. It's been really useful for me anyway.”

“Once all of those things are working well, then I'll obsess on the customer acquisition side. But customer acquisition is so hard that if you're not really efficient at converting-”

“... customer acquisition is so hard that if you're not really efficient at converting and retaining and monetizing people, you're going to really struggle on the customer acquisition side.”

“Yeah. Optimistic I think is what I said.”

“I prefer a more passionate customer base and work from there, just because I think your biggest competition when you're really innovating is just being irrelevant. And so if you're deeply relevant to ...”

“Yeah, I think they even do it down to the feature level.”

“But they were doing it, I think, from pretty early on in the business.”

“To a different group of people, to be clear.”

“Yeah. And they're at highest risk of losing them at that point. They-”