← All people
Z

Zoelle Egner

Operator-in-Residence @ Coalition Operators

Early Airtable employee. Previously Head of Marketing at Block Party.

“Lessons from Airtable’s unconventional growth strategy, covering product design, strategic decision-making, and startup building.”

Career History

CompanyRoleYears
Bright HarborCo-founder~2024-present
Coalition OperatorsOperator-in-Residence (Founding Operator)~2023-present
KettleFounder (Climate InsurTech)~2020-2023
AirtableMarketing~2018-2020
Box (via Crocodoc acquisition)Marketing / Product~2014-2018

Vault Colleagues

Episodes (1)

Top Topics

Related People

Quotable Clips

“Yeah, I was on the board and also managing all outreach and other stuff. So we did lots of really cool education, helping people understand their eligibility at all. Built a bunch of fun tools for tha...”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

8:41
“There are. I love great B2B software. I've spent most of my career on it. But I agree with you. I think if you have an authentic mission and people aren't just like, "Oh, sure, okay. You're connecting...”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

13:50
“If people feel like it's genuinely authentic to what you're building, it can be incredibly meaningful.”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

14:05
“Number two and three, I'll try and be more brief.”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

14:23
“I've worked with some leaders who never wanted to. They're like, "No, this is going to be boring for people." And you just have to be like, "Honestly, most people are never listening as much as you th...”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

15:31
“"We wish that they would. But you have to say it 12 different ways in writing, and out loud, and all this other stuff. You're never as important as you think you are, unfortunately, when it comes to t...”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

15:39
“Anyway, I got really pointy hat strategic about this, but it was effective.”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

20:55
“No, I don't think I have it anymore. I might be able to dig it up, but alas, I think it may have been lost in one of my many moves since then.”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

21:03
“Absolutely. We're an online safety company. We help users have more control over their digital experience. And our first product is anti-harassment and anti-spam tools for Twitter.”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

24:21
“... really makes a difference, all of those little things.”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

28:27
“It really, really depends, so I'm hesitant to give you a number because which metro you're in, it ranges vastly. I would say you can expect that some of that inventory is in the low thousands of dolla...”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

35:20
“Yeah. So you don't need to get a million. And I'm not suggesting you go get one on 101. Good luck to you on that. That's expensive. But you can get one in a reasonable neighborhood in New York for way...”
Z

Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

35:36