Zoelle Egner
Operator-in-Residence @ Coalition Operators
Early Airtable employee. Previously Head of Marketing at Block Party.
“Lessons from Airtable’s unconventional growth strategy, covering product design, strategic decision-making, and startup building.”
Career History
| Company | Role | Years |
|---|---|---|
| Bright Harbor | Co-founder | ~2024-present |
| Coalition Operators | Operator-in-Residence (Founding Operator) | ~2023-present |
| Kettle | Founder (Climate InsurTech) | ~2020-2023 |
| Airtable | Marketing | ~2018-2020 |
| Box (via Crocodoc acquisition) | Marketing / Product | ~2014-2018 |
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“Yeah, I was on the board and also managing all outreach and other stuff. So we did lots of really cool education, helping people understand their eligibility at all. Built a bunch of fun tools for tha...”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“There are. I love great B2B software. I've spent most of my career on it. But I agree with you. I think if you have an authentic mission and people aren't just like, "Oh, sure, okay. You're connecting...”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“If people feel like it's genuinely authentic to what you're building, it can be incredibly meaningful.”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“Number two and three, I'll try and be more brief.”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“I've worked with some leaders who never wanted to. They're like, "No, this is going to be boring for people." And you just have to be like, "Honestly, most people are never listening as much as you th...”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“"We wish that they would. But you have to say it 12 different ways in writing, and out loud, and all this other stuff. You're never as important as you think you are, unfortunately, when it comes to t...”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“Anyway, I got really pointy hat strategic about this, but it was effective.”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“No, I don't think I have it anymore. I might be able to dig it up, but alas, I think it may have been lost in one of my many moves since then.”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“Absolutely. We're an online safety company. We help users have more control over their digital experience. And our first product is anti-harassment and anti-spam tools for Twitter.”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“... really makes a difference, all of those little things.”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“It really, really depends, so I'm hesitant to give you a number because which metro you're in, it ranges vastly. I would say you can expect that some of that inventory is in the low thousands of dolla...”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“Yeah. So you don't need to get a million. And I'm not suggesting you go get one on 101. Good luck to you on that. That's expensive. But you can get one in a reasonable neighborhood in New York for way...”
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner