Karri Saarinen
Co-Founder & CEO @ Linear
Co-founded Linear. Designer-CEO known for product craft and taste.
βBuilding with taste, craft, and focus, covering product design, team leadership, and startup building.β
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Episodes (1)
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βYeah, Nan Yu, he is the head of product.β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βAnd then a design is just enabling some of these things, enable and similar to technology, it's like if you have good technology, it's easier to do certain things and the product works better in some ...β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βAnd then when you use it, hopefully you agree and you can feel that it's most optimized. So being opinionated, I think the value it provides people is you don't have to think too much or spend more ti...β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βThe data didn't make that choice for us.β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βYeah, and for sure. And then if you look at successful companies and Amazon is very different than Apple in how they operate. And I think both of them are successful, but not in the same way.β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βAnd I think some businesses are much more transactional where it's like, yeah, we just need to make this e-commerce sale. And then once it's done, we don't care what happens.β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βSo our case, it's more like we really need to build this relationship over time. And then that's why I think some of the choices we make are also more about respecting the customer versus we're just w...β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βYeah, yeah. And the exercise is that it's important for you to be healthy or not just burn yourself out. So I think it was a balance [inaudible 00:54:17] to that.β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βSo it's similar to me. It's like I operate this way personally too, that I think about "Is this important for the main quest line in building this company for me? Or is this something that I can ignor...β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βAnd this goes similar to, for example, a marketing hire is... We think about, yeah, we do need the marketing skill sets, but then we also want to see that this person also maybe is a good storyteller ...β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βSo we started officially in 2019. Some, I think, months before that we were already exploring and prototyping the product. So I think we prototyped different kinds of designs a little bit.β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)
βYeah, I think it's just a few months. I think just-β
Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO)