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Andy Raskin

Strategic Narrative Consultant @ Self-employed

Helps CEOs align leadership teams around strategic narratives. Clients include Gong, Dropbox, Uber, Salesforce.

β€œThe power of strategic narrative, covering B2B products, strategic decision-making, and product design.”

Career History

CompanyRoleYears
Self-employedStrategic Narrative Consultant~2014-present
SkypeSenior Marketing~2011-2013
Mashery (acquired by Intel)Senior Marketing~2009-2011

Episodes (1)

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Quotable Clips

β€œOh, thanks Lenny. So great to talk with you.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

4:18
β€œSo this was dot com. This was like '98 when I was pitching that company.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

7:15
β€œYeah, I think that's same with you. Right, Lenny? You started writing about stuff and boom, that became the thing.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

7:44
β€œI'll also say, sorry, because I worked in a magazine, I haven't done a newsletter because that idea of having a deadline all the time and constantly having to, we used to call the magazine Feed the Be...”
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Andy Raskin

The power of strategic narrative | Andy Raskin

19:08
β€œ"We're not going to do those." In Gong, yeah. "We're not going to do those."”
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Andy Raskin

The power of strategic narrative | Andy Raskin

39:04
β€œConnect with me on LinkedIn. That's usually a good one. And I'm usually posting things on LinkedIn that I've learned from working with other teams.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

51:42
β€œNo, except I love category design people and it's really just sort of terms that I like that are ... you know what? Forget it. Scratch that part.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

57:07
β€œOh yeah. Okay. Yeah, we could leave it in. We could leave it in. You could even leave this in where I'm telling you to scratch it.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

57:21
β€œNo, you can do that. Yeah. Category design people. Love you. Don't hate me. Thank you.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

57:31
β€œI'm ready. I saw like what you sent them, but I didn't really look at them, so I'm just going to tell you what I said. I'll go off that.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

57:46
β€œStation 11. Station 11. That was just so beautiful to me.”
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Andy Raskin

The power of strategic narrative | Andy Raskin

59:03
β€œWell, I can tell you one thing I ask when I speak with CEOs is I like to ask, what role has this narrative played in your leadership? How does it work in your leadership? And it's always really intere...”
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Andy Raskin

The power of strategic narrative | Andy Raskin

59:21