Andy Raskin
Strategic Narrative Consultant @ Self-employed
Helps CEOs align leadership teams around strategic narratives. Clients include Gong, Dropbox, Uber, Salesforce.
βThe power of strategic narrative, covering B2B products, strategic decision-making, and product design.β
Career History
| Company | Role | Years |
|---|---|---|
| Self-employed | Strategic Narrative Consultant | ~2014-present |
| Skype | Senior Marketing | ~2011-2013 |
| Mashery (acquired by Intel) | Senior Marketing | ~2009-2011 |
Episodes (1)
Top Topics
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Quotable Clips
βOh, thanks Lenny. So great to talk with you.β
The power of strategic narrative | Andy Raskin
βSo this was dot com. This was like '98 when I was pitching that company.β
The power of strategic narrative | Andy Raskin
βYeah, I think that's same with you. Right, Lenny? You started writing about stuff and boom, that became the thing.β
The power of strategic narrative | Andy Raskin
βI'll also say, sorry, because I worked in a magazine, I haven't done a newsletter because that idea of having a deadline all the time and constantly having to, we used to call the magazine Feed the Be...β
The power of strategic narrative | Andy Raskin
β"We're not going to do those." In Gong, yeah. "We're not going to do those."β
The power of strategic narrative | Andy Raskin
βConnect with me on LinkedIn. That's usually a good one. And I'm usually posting things on LinkedIn that I've learned from working with other teams.β
The power of strategic narrative | Andy Raskin
βNo, except I love category design people and it's really just sort of terms that I like that are ... you know what? Forget it. Scratch that part.β
The power of strategic narrative | Andy Raskin
βOh yeah. Okay. Yeah, we could leave it in. We could leave it in. You could even leave this in where I'm telling you to scratch it.β
The power of strategic narrative | Andy Raskin
βNo, you can do that. Yeah. Category design people. Love you. Don't hate me. Thank you.β
The power of strategic narrative | Andy Raskin
βI'm ready. I saw like what you sent them, but I didn't really look at them, so I'm just going to tell you what I said. I'll go off that.β
The power of strategic narrative | Andy Raskin
βStation 11. Station 11. That was just so beautiful to me.β
The power of strategic narrative | Andy Raskin
βWell, I can tell you one thing I ask when I speak with CEOs is I like to ask, what role has this narrative played in your leadership? How does it work in your leadership? And it's always really intere...β
The power of strategic narrative | Andy Raskin