Nir Eyal

“That sounds great. I love that you're setting the expectations high. I'll try and meet them.”

“No, I didn't have an acronym, but I do have a pretty picture.”

“Yeah, well, we can absolutely do that. So, is that something you encounter? It sounds like a...”

“So, you're turning your values into time by making time for traction and having this calendar and then, only then you can look at your calendar and say, "Ah, whatever it is I plan to do, that's tracti...”

“Oh, that's awesome. Actually, that's what I used to finish this book, as well. Maybe they read my book, I wonder, because I talked about this exact situation.”

“What I used to do before I wrote Indistractable was procrastinate, procrastinate, procrastinate. "Oh crap, I got to get this done. The deadline's here, so I'm going to work all night to finish it," an...”

“So, those are just a few tools. There's many, many others.”

“Well, now, we take maybe five minutes a week. Sunday evening, we sit down together. Let me look at your schedule. Let me look at my schedule. "Okay, now we're synchronized. It's amazing." We prevent s...”

“We learn skills. Why do we expect that we should just be born with this innate skill to fight distraction? It's a skill like any other. And so, the antidote for impulsiveness is forethought. If we pla...”

“There's this book called Alchemy by Rory Sutherland that I love. It's a fantastic book. It delves into the psychology of various experiences. So, highly recommend that. And I'm reading a book right no...”

“I'm not a big fan of interviews in general. I'm a huge fan of small projects. So, what I'll oftentimes do is pay people to do a small project and then I can see their work output. I find that that wor...”

“Yes, we have Muji. Yes, exactly. I have some of those, as well. They're great.”