Claire Butler
Self-employed @ Self-employed
Former early marketing leader at Notion. Previously Head of Content and Marketing at First Round Capital.
“An inside look at Figma’s unique GTM motion, covering product design, go-to-market execution, and strategic decision-making.”
Career History
| Company | Role | Years |
|---|---|---|
| Self-employed | Marketing Advisor | 2025-present |
| Figma | Senior Director of Marketing (first GTM hire, 10th employee) | 2015-2025 |
| The Climate Corporation | Manager of Product Marketing | ~2013-2015 |
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Episodes (1)
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Quotable Clips
“And so, I think it was just this oscillation between like, "Oh, we're making these high level strategic decisions and someone else has to go by the ice." So that's what it was like at Figma in the ear...”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“Almost got to the ice for the meetup. Yep.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“That wasn't a good name. So if you liked that better, I'm sorry because I killed that.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“I think we probably would've changed it later. I think we just saved ourselves some time and without having to change it.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“The first day. No, that was literally my first day.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“No, no, no. That was my first day and my second day. Not even kidding. My first day, I made the recommendation, the second day, give the presentation and the decision was made.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“I know. We can talk about that, and we want to know making a decision of when to go to self because we almost didn't because it didn't have multiplayer.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“Yeah, that was a poor differentiator and we can't not have it, but then we did anyway.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“Gosh, three, I guess. I think is 2012 that they started, and then we launched in at the end of 2015. So between around there, yeah, around three or four.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“What do they want? That was step one, and then that's not easy. That's not easy.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“I know, I know. I saw that they had signed up for Figma, and I was like, "Wait a minute. I think I know this person." And that's how we chatted with them and first got feedback from them, so that's ju...”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
“That was the hardest thing to feel like I don't want to switch twice. That was definitely something we had to get over.”
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)