Krithika Shankarraman
Entrepreneur in Residence @ Thrive Capital
First marketing hire at both OpenAI and Stripe. Previously led marketing at Retool.
“Growth tactics from OpenAI and Stripe’s first marketer, covering strategic decision-making, AI product work, and B2B products.”
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Quotable Clips
“It does. Not that I can take credit for it.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Yeah. I'm a marketer through and through now. So I mean you got diagnose, D. Analyze, A. Take a different path, T. And experiment for the E. So it's the DATE framework. I've just kind of coined it.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Across my time at Stripe, marketings are very different purposes. And so I kind of see it in different epochs or chapters of my time at the company. The first chapter when I joined, our head of partne...”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Yeah. If we did, we would still be talking about PCI compliance and payment gateways.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Her first PM, actually. Yeah, Raaz is great.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“They are definitely a company that zags when others zig. I still have my Wiz socks, which have these beautiful 8-bit characters on them. Their branding really stands out in the sea of sameness in SaaS...”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Talking to customers is at the top of the list.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Yeah, I mean whether it's fear that drives you is questionable because I think it's also a commitment to your craft.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“But I think that's exactly right. A brand is an expectation that you create within your audience.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“Many, many years. So OpenAI had been around for almost a decade as primarily a research organization. They had launched ChatGPT about a year before I joined. And so that was the first foray into sayin...”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“I would be so curious to see a follow-up a few years on on how that's been going.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
“I think it's going to become so much more important. First of all, I will say I am not a ChatGPT hyphen person. I was an em dasher well before it became a ChatGPT thing.”
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman