Stewart Butterfield

“Tilt your umbrella was a very common saying on company swag and stuff like that.”

“But what we realized was people were signing up for Slack, and it's one engineer on this team inside of this larger organization, inside this larger company, and they would pull in the person next to ...”

“And then they would send a message and then one person would be like, "I didn't get a notification. This is bullshit."”

“Yeah. Yeah, that survived and good because it was a trivially easy thing to implement and made a really big difference. But it also taught people how the product worked, because people probably didn't...”

“Yeah. I think in my more cynical examples, I would say to people, " Stop what you're doing for a second, close-"”

“So we would hire 27 Royal product managers in Slack who immediately want to hire someone. It's like, what the hell? What would that person do? And they articulate it this way, but essentially it's lik...”

“And by the way, you're teaching them to use the product wrong. Because it's important that everyone understand that every previous poster in this thread will automatically receive a notification unles...”

“Unfortunately, it doesn't make a good acronym. It's pretty ugly.”

“Yeah, it was before Slack launched. It was when we're doing private beta. And the point of it was to start to instill those ideas as early as possible and really create this alignment inside of that s...”

“Yes. Exactly. That's something that goes back in history.”

“Yeah. I think that's a slightly different example, right? She eventually believed in the concept of the product and in the vision. It was just trying to figure out the right articulation to get invest...”

“And the default is you don't have to pay if you let us know. This was, "We will automatically, proactively, preemptively without any input from you ..."”