Sarah Tavel

“Yes. Yes. By the way, this action, it's very important to pick the right action. You want to make sure it's an action that scales to enough users. You want to think about, "If I think about my product...”

“Right. Part of it is how do you measure the success of your NUX, of the activation? To me, it is are you taking those new users and helping them understand the mental model of your product well enough...”

“There was a NUCs once that we played with at Pinterest where we didn't even teach people what pinning was. It was their feed magically appeared and it was a real ... That was an example of okay, we ha...”

“Evernote, another example. I don't know if you're an Evernote user.”

“People still laugh at me for being an Evernote user.”

“People keep telling me I need to move on to Notion or something else, but not yet. I will remain a dinosaur here.”

“Oh, I didn't. But I know of the app, and it's just an awesome founder.”

“Yes. As people say, when something grows really quickly, it also can collapse really quickly.”

“But it makes the most sense for consumer social.”

“It works for Evernote. Evernote isn't a consumer social product.”

“Right. You have the chance of level three with social.”

“Number one is actually measuring it. I can't tell you how many times I suggest to a founder to track cohorts and that's a new thing. Just being really, really clear and intellectually honest on lookin...”