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Scott Belsky

Partner @ A24

Founder of Behance, former Chief Strategy Officer at Adobe. Atlassian board member.

β€œBuilding product sense, navigating AI, optimizing the first mile, and making it through the messy middle, covering product design, growth systems, and strategic decision-making.”

Career History

CompanyRoleYears
A24Partner, Head of Technology & Innovation2025-present
AdobeChief Strategy Officer & EVP of Design and Emerging Products2017-2025
BenchmarkGeneral Partner2016-2017
Adobe (via Behance acquisition)VP of Products, Mobile and Community2012-2016
BehanceCo-founder & CEO2006-2012

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Episodes (1)

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β€œYou want to get it done super quickly. You want to look good to your colleagues or to your friends. You want to feel successful very quickly by engaging in this product. You don't want to have to watc...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

9:51
β€œWell, the most humbling moments for me as a product leader have always been shoulder to shoulder to customers. Watching them actually go about their day, not just use my product but go about their day...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

13:41
β€œWhen customers are using your product, they're using it amidst everything else around them. In the enterprise, it's all their other meetings and other products and pings that they're getting throughou...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

13:56
β€œAnd by the way, as a related note, since I know Lenny, you talk to a lot of guests around product-led growth. And sorry, if I'm skipping around here. But-”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

15:01
β€œ... I think it's also relevant because everyone's trying to get their products to grow. And the other thing that perplexes me is that product leaders expect people to talk about a product being great....”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

15:09
β€œAnd you look at a product like Tesla. People are not going and talking about how they had a great drive today, but they're talking about the Easter egg they discovered on the dashboard or the cool new...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

15:29
β€œAnd so, it always is interesting to me. In consumer and even enterprise products maybe especially so, why aren't we optimizing for those things that people wouldn't expect the product to do as a way t...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

15:47
β€œUber was a consumer product, but it built a network effect that was never there before. It leveraged excess capacity that was always there, but never tapped. It did something under the hood that gave ...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

17:14
β€œAnd with that product, he had this unique insight into the consumer psychology where it was not as much about getting likes and portraying yourself through pictures of you and seeing pictures of frien...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

17:36
β€œAnd so, I think that's why we're seeing B-reels capabilities now also in TikTok, and you're seeing a lot of flashes in the pan, especially in these creative consumer apps, which I've been paying very ...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

18:50
β€œAnd so, maybe that's one of the reasons why these established platforms get away with basically copying any novel new capability as opposed to those becoming apps in and of themselves.”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

20:28
β€œOnly do the things that prevent people from getting to the point where they care enough to ask you for anything. Make sure they can get through the signup flow. Make sure they can connect their accoun...”
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Scott Belsky

Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)

22:03