Scott Belsky
Partner @ A24
Founder of Behance, former Chief Strategy Officer at Adobe. Atlassian board member.
βBuilding product sense, navigating AI, optimizing the first mile, and making it through the messy middle, covering product design, growth systems, and strategic decision-making.β
Career History
| Company | Role | Years |
|---|---|---|
| A24 | Partner, Head of Technology & Innovation | 2025-present |
| Adobe | Chief Strategy Officer & EVP of Design and Emerging Products | 2017-2025 |
| Benchmark | General Partner | 2016-2017 |
| Adobe (via Behance acquisition) | VP of Products, Mobile and Community | 2012-2016 |
| Behance | Co-founder & CEO | 2006-2012 |
Vault Colleagues
Episodes (1)
Top Topics
Related People
Quotable Clips
βYou want to get it done super quickly. You want to look good to your colleagues or to your friends. You want to feel successful very quickly by engaging in this product. You don't want to have to watc...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βWell, the most humbling moments for me as a product leader have always been shoulder to shoulder to customers. Watching them actually go about their day, not just use my product but go about their day...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βWhen customers are using your product, they're using it amidst everything else around them. In the enterprise, it's all their other meetings and other products and pings that they're getting throughou...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βAnd by the way, as a related note, since I know Lenny, you talk to a lot of guests around product-led growth. And sorry, if I'm skipping around here. But-β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
β... I think it's also relevant because everyone's trying to get their products to grow. And the other thing that perplexes me is that product leaders expect people to talk about a product being great....β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βAnd you look at a product like Tesla. People are not going and talking about how they had a great drive today, but they're talking about the Easter egg they discovered on the dashboard or the cool new...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βAnd so, it always is interesting to me. In consumer and even enterprise products maybe especially so, why aren't we optimizing for those things that people wouldn't expect the product to do as a way t...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βUber was a consumer product, but it built a network effect that was never there before. It leveraged excess capacity that was always there, but never tapped. It did something under the hood that gave ...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βAnd with that product, he had this unique insight into the consumer psychology where it was not as much about getting likes and portraying yourself through pictures of you and seeing pictures of frien...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βAnd so, I think that's why we're seeing B-reels capabilities now also in TikTok, and you're seeing a lot of flashes in the pan, especially in these creative consumer apps, which I've been paying very ...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βAnd so, maybe that's one of the reasons why these established platforms get away with basically copying any novel new capability as opposed to those becoming apps in and of themselves.β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
βOnly do the things that prevent people from getting to the point where they care enough to ask you for anything. Make sure they can get through the signup flow. Make sure they can connect their accoun...β
Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)