Evan LaPointe
Founder & CEO @ CORE Sciences
Founder of CORE Sciences, teaching neuroscience-based decision-making. Invented Adobe Satellite.
βImprove strategy, influence, and decision-making by understanding your brain, covering product design, team leadership, and measurement and analysis.β
Career History
| Company | Role | Years |
|---|---|---|
| CORE Sciences | Founder & CEO | 2017-present |
| Adobe | Product Strategy Leader, Experience Cloud | ~2013-2017 |
| Search Discovery | Co-Founder of Analytics Practice (via merger of Marketing Alpha) | ~2009-2013 |
Episodes (1)
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βNow at a certain point your brain breaks and you move into foreign territory, and there's a level of, I mean, if you are a very conservative person and somebody's like, "Let's go to Burning Man," that...β
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)
βPerfect, and there's lots of reasons to go.β
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)
βSo it's really, just from an operations business fluidity perspective, a team that is highly unaware of its weaknesses is going to have a lot of slowness and a lot of problems as a result of that. The...β
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)
βAnd that's how you influence a person in a few days, a few weeks, maybe a few months at worst, way faster than letting them fail.β
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)
βAnd especially it's that second phrase of why do you believe that drill below the behavior down into the belief. What do you believe that has you doing this? And then we can explore how preposterous t...β
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)
βAnd that's really, really key. Now here's the plot twist. Your ability is actually not the most important part of a relationship, biologically speaking. There's two more that matter quite a bit more. ...β
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)