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Evan LaPointe

Founder & CEO @ CORE Sciences

Founder of CORE Sciences, teaching neuroscience-based decision-making. Invented Adobe Satellite.

β€œImprove strategy, influence, and decision-making by understanding your brain, covering product design, team leadership, and measurement and analysis.”

Career History

CompanyRoleYears
CORE SciencesFounder & CEO2017-present
AdobeProduct Strategy Leader, Experience Cloud~2013-2017
Search DiscoveryCo-Founder of Analytics Practice (via merger of Marketing Alpha)~2009-2013

Episodes (1)

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Quotable Clips

β€œNow at a certain point your brain breaks and you move into foreign territory, and there's a level of, I mean, if you are a very conservative person and somebody's like, "Let's go to Burning Man," that...”
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Evan LaPointe

Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

42:55
β€œPerfect, and there's lots of reasons to go.”
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Evan LaPointe

Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

43:17
β€œSo it's really, just from an operations business fluidity perspective, a team that is highly unaware of its weaknesses is going to have a lot of slowness and a lot of problems as a result of that. The...”
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Evan LaPointe

Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

58:41
β€œAnd that's how you influence a person in a few days, a few weeks, maybe a few months at worst, way faster than letting them fail.”
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Evan LaPointe

Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

1:11:13
β€œAnd especially it's that second phrase of why do you believe that drill below the behavior down into the belief. What do you believe that has you doing this? And then we can explore how preposterous t...”
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Evan LaPointe

Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

1:22:29
β€œAnd that's really, really key. Now here's the plot twist. Your ability is actually not the most important part of a relationship, biologically speaking. There's two more that matter quite a bit more. ...”
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Evan LaPointe

Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

1:25:50