Bob Baxley
SVP of Design & Experience @ ThoughtSpot
35+ years of design leadership at Apple, Pinterest, and Yahoo.
“35 years of product design wisdom from Apple, Disney, Pinterest, and beyond, covering product design, team leadership, and startup building.”
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Quotable Clips
“Your career's not your life. There's a lot more to it than that.”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Why would you want to work in a place that doesn't value the thing that you do? God, that would suck.”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“No, no, the more people you put in it, the slower everything becomes.”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Sorry, but that's how it worked at Apple the whole time under Steve. Design always reported to engineering. Now I think it's structured a little bit differently, but design has always been part of eng...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Yeah, well there's using your product, but I always think when you're watching somebody use your product, you come into it with a psychological bias that makes it hard for you to really see what's goi...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“And I talk a lot about vision statements and we could say the vision statement of Google is organizing all the world's information. That's a great vision. They'll never achieve that. That's something ...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Yeah. Look, design is a problem solving methodology. So the more variables you can remove before they go into the process, the more efficient it's going to be. And if you give designers a lot of ambig...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“So if you think about those three steps from script to storyboard to production, it's all about getting rid of ambiguity. And so the more ambiguity that can be removed upstream, the faster design's go...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Well, if you go back to my example of the script and storyboard, scripts don't contain pictures, there's still a lot of opportunity to think differently and to come up with original things and to have...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“The thing I would say is that you should wait as long as possible to draw a picture. I think that pushes against all the gen AI tools that help you create prototypes. And there's obviously a lot of ex...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Well, I think it's a production tool. Once you know what you want and you can give it a really robust prompt, then... I haven't played with it a lot myself, because I'm not in an operational role righ...”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley
“Although it's statistically derived, it did come back with a really nice phrase which I've used in your show, which was, try to focus on choreography over control.”
35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley