Emilie Gerber

“Yeah, it's like the kind of tool where your mom could try it and instantly know how to use it. Yeah. It's good for weird questions, like what you just shared. That's where it comes in really handy.”

“Yeah, and I don't want to call out just... I mean, I would say every publication that's doing product reviews for the most part, I believe, it's a very common practice.”

“Yeah, they're the most realistic for most startups. There are ones like The Verge, and they're a little more gadget-focused and just areas that we don't necessarily touch, but could be good for some c...”

“Playoffs and have some regulatory issue and you'll get a story there.”

“Yeah, I can show some examples there. When you look at earlier stage companies that are getting coverage in those publications, that's what's happening.”

“And then when you look at something like CNBC, they're targeting people that want to learn about public markets. And so if you're not a public company, they have their CNBC Disruptor 50 list, which is...”

“We use Google. We just use search engines basically for finding everything. And the way that we go about it is first figuring out who their customers are and what vertical they're in, and then just do...”

“And then the last piece is, especially if you don't have hard news that you're pitching, having something pretty controversial to say.”

“Well, one topic, maybe this would be covered elsewhere, but one topic I think is talking about incumbents that this company is taking on. So a lot of companies want to position themselves as category ...”

“For PR. Yeah, simply for PR. In other areas of the business I can't comment on, but for PR, it's just not a useful tactic.”

“And the next day there was actually another story about how Bill.com stock had gone down and they did make mention of RAMP's news in that story. So it ended up really just, it was a very powerful way ...”

“Growth metrics, and they're announcing a partnership with Propeller. And so it's figuring out how to tie it to these things that people actually care about, and not just the company's messaging I thin...”