Adam Grenier
VP of Growth @ Eventbrite
Growth leader who built Uber's global marketing growth infrastructure. Previously VP Growth at Lambda School and VP Marketing at MasterClass.
βDeciding when and how to invest in new acquisition channels, covering product design, strategic decision-making, and growth systems.β
Career History
| Company | Role | Years |
|---|---|---|
| Eventbrite | VP of Growth | ~2022-present |
| Reforge | EIR | ~2020-2022 |
| MasterClass | VP of Marketing | ~2019-2020 |
| Lambda School | VP of Product and Marketing | ~2018-2019 |
| Uber | Head of Growth Marketing and Innovation | ~2014-2018 |
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Episodes (1)
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βI mean all of them. I just embrace what gets thrown at me and allow it to organically happen. So, each phase has had its pros and cons and ups and downs, and so I think they've all fit pretty well int...β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βJust giving those specific details of Alf and me as a kid and I had a cat, which if people don't know Alf, he ate cats.β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βOr giving people permission to push back on that when it doesn't happen, I think also just opens the door for more productive conversations with people and the ability to hold yourself accountable and...β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βAnd it's just like, please just stop. I don't need a Notion Clubhouse channel this week. And maybe there's a world to do that. But I think that's kind of number one, is making sure that there's even a...β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βOh my gosh, you're putting it on the spot.β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βSo, I think podcast is super interesting. I think it's just hard to scale. It's likely not going to get people the same volumes as the Googles and Facebooks of the world.β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βI also come from a very consumer perspective. I'm actually stronger on B2B companies using podcasting, because it has that exact same value I just described, but each one of their customers is substan...β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βMy guess is most won't have thought of that. The good ones will be able to figure it out together with you in that interview, or afterwards, or whatever it might be.β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)
βJust Twitter, AKGrenier and LinkedIn as well, it's AKGrier. So, look me up, connect. I'm always open to connecting and chatting with people and I just love digging into problems. So, happy to abide.β
When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)