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Adam Grenier

VP of Growth @ Eventbrite

Growth leader who built Uber's global marketing growth infrastructure. Previously VP Growth at Lambda School and VP Marketing at MasterClass.

β€œDeciding when and how to invest in new acquisition channels, covering product design, strategic decision-making, and growth systems.”

Career History

CompanyRoleYears
EventbriteVP of Growth~2022-present
ReforgeEIR~2020-2022
MasterClassVP of Marketing~2019-2020
Lambda SchoolVP of Product and Marketing~2018-2019
UberHead of Growth Marketing and Innovation~2014-2018

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Episodes (1)

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Quotable Clips

β€œI mean all of them. I just embrace what gets thrown at me and allow it to organically happen. So, each phase has had its pros and cons and ups and downs, and so I think they've all fit pretty well int...”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

5:18
β€œJust giving those specific details of Alf and me as a kid and I had a cat, which if people don't know Alf, he ate cats.”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

8:39
β€œOr giving people permission to push back on that when it doesn't happen, I think also just opens the door for more productive conversations with people and the ability to hold yourself accountable and...”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

12:32
β€œAnd it's just like, please just stop. I don't need a Notion Clubhouse channel this week. And maybe there's a world to do that. But I think that's kind of number one, is making sure that there's even a...”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

18:00
β€œOh my gosh, you're putting it on the spot.”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

18:22
β€œSo, I think podcast is super interesting. I think it's just hard to scale. It's likely not going to get people the same volumes as the Googles and Facebooks of the world.”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

33:53
β€œI also come from a very consumer perspective. I'm actually stronger on B2B companies using podcasting, because it has that exact same value I just described, but each one of their customers is substan...”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

35:01
β€œMy guess is most won't have thought of that. The good ones will be able to figure it out together with you in that interview, or afterwards, or whatever it might be.”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

55:12
β€œJust Twitter, AKGrenier and LinkedIn as well, it's AKGrier. So, look me up, connect. I'm always open to connecting and chatting with people and I just love digging into problems. So, happy to abide.”
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Adam Grenier

When and how to invest in new acquisition channels | Adam Grenier (Uber, MasterClass)

1:09:00