Ebi Atawodi

“So four things. So it has to be lofty, it has to be realistic, it has to be devoid of any tech or limitations of today, and it has to be grounded in a very clear and potent problem. User problem.”

“So that's one where it's very warm and fuzzy and I love it. Maybe this is my Uber, but you can see a computer on every desk. That's what I mean by it has to be realistic.”

“Once upon a time, the thing that happened, then one day... And you can actually put the date in 2026. And because of that and because of that... And I usually like to end it with, and finally, this wa...”

“It was the article framework. So it was truly the New York Times headline. Even had their logo and then I had the subtitle and later on over time I wrote the actual article, the whole thing. But I sta...”

“So that's the empathize bit. I'm spending a lot of time on this because I can't tell you how many times the clarity of the problem, going back to clarity and conviction, is missing and that problem is...”

“I always have four folks. So it would be depending on the level of the strategy, it usually be product, my engineering partner, my design partner, and research.”

“The leaders of the team. And depending on the org, I'll bring in data science because at Google we have a more shared data science resource. So I'll usually invite them as one of the partners. Come te...”

“We go back to the four parts of the vision we [inaudible 00:48:10]. If a vision is something that's coming next year, write a newsletter. Write the newsletter, the headline article version or do the m...”

“And that's the thing they used to say, "Hey, leadership, this is the problem statement. Here's what we think how might we solve this big problem and here's what we think it looks like when we ship it....”

“Already spoke about conviction. So conviction is the vision.”

“Right. I like the word battle. Clarity is seeing that you are committed to actually fighting this war in the first place, right? There are lots of other things you can fight. This is the fight you're ...”

“So you saw this and this intentionality involving the culture and now going back to subscription video on demand, because you would write things down and people kept debating and pushing and pushing, ...”