Crystal W
EIR & Advisor @ Reforge
Crystal Widjaja. Former SVP of Growth/BI at Gojek and CPO at Kumu. Sequoia Scout and Reforge EIR.
βScrappily hire for, measure, and unlock growth, covering product design, growth systems, and startup building.β
Career History
| Company | Role | Years |
|---|---|---|
| Reforge | EIR & Advisor (former) | ~2020-present |
| Gojek (now GoTo) | SVP of Growth & Data / Chief of Staff to co-CEOs | ~2015-~2020 |
| kumu | Interim Chief Product Officer | ~2020-~2021 |
Episodes (1)
Top Topics
Related People
Quotable Clips
βWe may have crossed paths on Clubhouse and the audio forums or on the Twitterverse. So it's really cool to see you.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βThe days when club does was a thing. They have a thing too, to learn about exponential decay.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βThat's right. So there's a decision factor that you don't really have in the US because the cloud storage and device capacity there is a little bit bigger.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βYou just need to get the job done.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βThat it was literally a stadium that we rented, like a football field, a couple football fields if I'm not wrong. It was long lines, boxes of phones and SIM cards. So it was a lot of just doing really...β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βYou have to. Every idea is so cheap at that scale. You could do things that don't scale dramatically better with 30 people than at 100 if you're testing.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βSo assuming that the frequency is correct, so you have a weekly frequency, if users are coming back, if it's a free product, 60%. It has to be at least 60%. If it's a free product, we go over a week. ...β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βFor sure. So I thought that this was not an obvious process. It wasn't an explicit process until I worked with Reforge to build my data four PMs program. Got to get that plug there.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βIt was huge. It was 60% of acquisition once we released that.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βI would hire someone who is willing to take intro to statistics course. And it doesn't matter if they've had the experience to go wild or not. I think it really is, can they focus on the right opportu...β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βYeah. I can give you a template after this call.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
βYes. Enterprise software. We love to teach iOS development, licensed software. We have hundreds of students a year, so let us know.β
Crystal Widjaja
How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu