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Crystal W

EIR & Advisor @ Reforge

Crystal Widjaja. Former SVP of Growth/BI at Gojek and CPO at Kumu. Sequoia Scout and Reforge EIR.

β€œScrappily hire for, measure, and unlock growth, covering product design, growth systems, and startup building.”

Career History

CompanyRoleYears
ReforgeEIR & Advisor (former)~2020-present
Gojek (now GoTo)SVP of Growth & Data / Chief of Staff to co-CEOs~2015-~2020
kumuInterim Chief Product Officer~2020-~2021

Episodes (1)

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Quotable Clips

β€œWe may have crossed paths on Clubhouse and the audio forums or on the Twitterverse. So it's really cool to see you.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

3:56
β€œThe days when club does was a thing. They have a thing too, to learn about exponential decay.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

4:13
β€œThat's right. So there's a decision factor that you don't really have in the US because the cloud storage and device capacity there is a little bit bigger.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

12:40
β€œYou just need to get the job done.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

12:59
β€œThat it was literally a stadium that we rented, like a football field, a couple football fields if I'm not wrong. It was long lines, boxes of phones and SIM cards. So it was a lot of just doing really...”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

16:19
β€œYou have to. Every idea is so cheap at that scale. You could do things that don't scale dramatically better with 30 people than at 100 if you're testing.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

18:14
β€œSo assuming that the frequency is correct, so you have a weekly frequency, if users are coming back, if it's a free product, 60%. It has to be at least 60%. If it's a free product, we go over a week. ...”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

25:14
β€œFor sure. So I thought that this was not an obvious process. It wasn't an explicit process until I worked with Reforge to build my data four PMs program. Got to get that plug there.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

28:20
β€œIt was huge. It was 60% of acquisition once we released that.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

33:50
β€œI would hire someone who is willing to take intro to statistics course. And it doesn't matter if they've had the experience to go wild or not. I think it really is, can they focus on the right opportu...”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

53:34
β€œYeah. I can give you a template after this call.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

56:49
β€œYes. Enterprise software. We love to teach iOS development, licensed software. We have hundreds of students a year, so let us know.”
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Crystal Widjaja

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

1:01:58