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Tim Holley

Chief Product Officer @ MyFitnessPal

CPO at MyFitnessPal. Previously VP of Product at Etsy.

“Inside Etsy’s product, growth, and marketplace evolution, covering product design, B2B products, and team leadership.”

Career History

CompanyRoleYears
MyFitnessPalChief Product Officer2024-present
EtsyVP of Product~2017-2024
SoulCycleHead of Product Management & Product Design~2015-2017
OnzoProduct Manager~2013-2015

Episodes (1)

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Quotable Clips

“Just to use a small example, we had had a pretty entrenched consensus-based culture, where we would really debate a lot of decisions and a lot of features. And on the one hand, I think that that does ...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

8:12
“On the other hand, not fast. When you have your identity tied up in the company and what you do, and then you're kind of being asked or you realize that you need to change how you're working, it can f...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

8:33
“And so rallying everyone around that. And you might not pay into it directly. You might pay into it through one or two levels of abstraction, but you're still clearly aligned with what the company's t...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

9:51
“Ultimately, we are quite a small team. There's just over 2,000 people in the business, and if you then scale back to engineering and product, we're not big. And so we have to be really diligent about ...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

13:17
“So it was a very, very exciting couple of weeks while we were kind of adapting to that change. And we were just really... Every day there would be standups. "What's happening? What do we need to chang...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

15:08
“I was one of the fortunate ones back then. No kids, worked in an industry that was clearly critical at the time. So I am in awe of how parents worked through that time. So stressful yes, but not to th...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

16:46
“And that, like I said, given context of being parents or whatever, differed pretty dramatically person to person. So definitely wasn't a one size fits all solution. That's more on the people side.”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

17:29
“This narrative is still there, but I think we really focused heavily on the seller side, so the supply side of the business early on. And we really immersed ourselves in who sellers are, what they nee...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

19:09
“For example, customer reviews play a big role in our experience, but they play a heightened role given the things I mentioned, right? Unique inventory from a seller that is maybe an independent person...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

20:45
“But really back to the GMS is the north star, GMS represents a buyer buying from a seller. So it doesn't necessarily say build only for one of your audiences or one of your customers, but it says that...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

23:08
“And I think it's also the fact that we as the marketplace, and I'm curious if this was true at Airbnb as well, but we have the insight into information, into data, that an individual seller won't. And...”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

23:47
“Yeah. And to some degree, we use the buyer experience to kind of signal what matters, right? When we're clearly highlighting photos, then that's obviously a very overly simple example.”
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Tim Holley

Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

27:16