Roger Martin
Professor Emeritus & Strategy Advisor @ Rotman School of Management
Ranked #1 management thinker by Thinkers50. Author of Playing to Win.
“5 essential questions to craft a winning strategy, covering strategic decision-making, product design, and team leadership.”
Career History
| Company | Role | Years |
|---|---|---|
| Rotman School of Management | Professor Emeritus & Strategy Advisor | 1998-present |
| Rotman School of Management | Dean | 1998-2013 |
| Monitor Company | Director (Co-Head of Firm) | ~1985-1998 |
Episodes (1)
Top Topics
Quotable Clips
“Yes. I couldn't teach my approach at my own business school.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“Oh, okay. I may not know all of them, but you give me-”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“So, one of them is an academic, and one of them is a quasi-academic, or non-academic, like me. I was a tenured professor for many years, but don't consider myself an academic guy. I don't think Hamilt...”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“And Warren Buffett likes that terminology, right? That's what he says, he invests in moats.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“Sure, sure. I do not know that product-”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“Gotcha. Okay, that would make sense for Figma.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“Okay. So, I don't love it to start.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“No. No. And do I love just how controlling and everything Apple is? Do I? No, but would I say, oh, those poor apps, right? Yeah, no, get your own distribution channel, buddy.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“I agree. I agree. And that's why, if I looked at 100 strategies of major companies, I'd say I didn't like 90 of them very much.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“Yes. Yeah, no, that's true. There's lots of spaghetti thrown at lots of walls in the world of business.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“Yeah, no, I got Proctor & Gamble into color cosmetics.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
“But yeah, start now. If you don't start now, it's too late.”
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)