Jason Feifer

“Yeah, it's tremendous. It's ridiculous. I would say that by the time we are done recording this podcast, I'll have, I don't know. I mean, it could be anywhere from 30 to 50 pitches in my inbox. It com...”

“The percentage of direct messages from founders that I'm getting is low. I would say probably 20, 25%. And then the 75% is PR in some capacity, either targeted PR where somebody's intentionally reachi...”

“So it's a really wide range. I have had entrepreneurs tell me that a single story in Entrepreneur Magazine, like the print magazine or just online, will drive more, whatever more app downloads, more s...”

“What is the mission? That's a hard thing to answer. You sort of have to divide it up into sections, right. The mission of the National News Desk is different from the mission of the Business Desk, and...”

“... central to her story as a brand, it's not central to her sales pitch. It was just for us. We were probably the only publication in the world who cared about that, but I really cared about it.”

“Yeah, awareness of something new. But also doesn't have to be awareness of something new, it could just be continued growth, trying to reach into a new marketplace. That's fine. Anything that's tied t...”

“And if the PR person just does that, all they're doing is annoying their contacts if they don't really feel like this was meaningful. You should like when a PR person pushes back on you and says, "You...”

“The challenge here is that I'm going to regret not including a whole bunch of people who don't pop to mind immediately, but-”

“I'll tell you a sort of personal press journey moment, and then I think that it will translate into the answer for TechCrunch.”

“Exactly right. A lot of this is what you make of it.”

“So sometimes just take their name, plug it into Google, you'll very quickly figure out who they are.”

“Yeahs, that;s good point. Search for your category.”