Grant Lee

“Lenny, it's so great to be here. Thank you for having me.”

“I think it's maybe once a day now I get a text message and just no message. It's just a screenshot or an image of me doing something in San Francisco on one of these ads that we're seeing. And so yeah...”

“I know. Can I talk to you [inaudible 00:05:56] swap somebody out. I mean that'd be great. I'm totally fine with that.”

“Yeah, thank you. Yeah, we feel super proud to have accomplished that. And again, yeah, I'm excited to share some of the growth tactics and things that worked for us because I think hopefully it'll hel...”

“Totally. Yeah. I'd say provocative. A little spicy.”

“No, just a comment. And then others would pile on.”

“Totally. And of course the algorithm change all the time. So part of it was just luck based on when it happened, how it happened, who posted.”

“And so if you can start actually tapping into these pockets of echo chambers, that's even better. It doesn't have to be this flashy, well-known influencer. It's actually just this person that has an a...”

“Yeah, few hundred to low thousands, low single digit thousands.”

“Usually they'll say they're a partner or yeah, basically it is sponsored in some form, or they'll #ad or something along those lines. So that's probably the way you'll see it the most.”

“Exactly. Yeah, yeah. Basically you kind of have a feeling for, "If I were to scale this up to a thousand pieces of creative, would it still feel cohesive or is it kind of all over the place?" And if i...”

“Yeah, yeah. And for us, even at scale, again going back to more than 50% of new signups still come through word of mouth. That, for us, is a sign like, "Okay, if something is still working, people are...”