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Geoffrey Moore

Author, Advisor & Venture Partner @ Wildcat Venture Partners

Author of Crossing the Chasm. Venture partner at Wildcat Ventures. Advisor to Salesforce, Microsoft, Google.

“The “chasm” is the gap between success with early adopters and success with the mainstream market. Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision.”

Career History

CompanyRoleYears
Wildcat Venture PartnersVenture Partner~2014-present
Geoffrey Moore ConsultingFounder & Advisor2011-present
Mohr Davidow VenturesVenture Partner1998-~2014
The Chasm Group / Chasm Institute / TCG AdvisorsCo-Founder & Chairman Emeritus~1992-2011
Regis McKenna IncMarketing Consultant~1987-1992

Episodes (1)

Top Topics

Quotable Clips

“Well, it's nice to be here, Lenny, and thank you for having me.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

4:07
“If you'd called me earlier, I probably would've been on it with you. But anyway, we're together now.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

4:22
“So the guys on Wall Street who are financing these guys are going, "Well, wait a minute. Hell, I mean, we're paper from wall to wall here. Why don't we..." So what happens is you have this thing of th...”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

18:20
“That's kind of what I meant by that marquee ref... We sometimes we call it a radiating reference. It's just somebody really, we talk about you when you're not even in the room. Yeah, very cool.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

30:40
“Or sometimes... I mean, no, you couldn't do this. I was going to say we record it, but they don't want to record it because they're going to say some things during the call that they won't be necessar...”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

48:23
“All you really care about is cashflow positive. I just want to be able to keep doing what I'm doing. So you don't care about the actual GAAP accounting at all.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

51:47
“By the way, the way I would [inaudible 00:57:25] the last two is think of tornado as kind of the land and Main Street as the expand. I mean, that's not a bad way to think about the two as well. Yeah, ...”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

57:23
“The Kessel Run. Thank you. The Kessel Run in 15 parsecs. Thank you.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

1:07:11
“Yes. And they have to be the... I think you need to talk to the economic buyer as opposed to the end user, because the end user will be saying, "Oh, yeah, you're right. Oh, it's just terrible and we'r...”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

1:07:35
“Yes. By the way, why did I leave? [inaudible 01:16:28] County was a great place to be, but I had to do my own thing.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

1:16:23
“Yeah, if you're doing B2B, this is the most reliable playbook. It's still on... People are still into this playbook 30 years in. So it's obviously... The playbook kind of works.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

1:18:53
“Well, Lenny, thank you for being... You've been a really great prompter and questioner, so thank you very, very much.”
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Geoffrey Moore

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

1:19:22