Dan Hockenmaier
Chief Strategy Officer @ Faire
CSO at Faire. Previously founded Basis One (acquired by Faire). Growth expert, Reforge instructor.
βDeveloping a growth model + marketplace growth strategy, covering growth systems, product design, and strategic decision-making.β
Career History
| Company | Role | Years |
|---|---|---|
| Faire | Chief Strategy Officer (prev. Head of Strategy & Analytics) | 2021-present |
| Basis One (acquired by Faire) | Founder | ~2017-2021 |
| Thumbtack | Growth Lead | ~2015-~2017 |
| Boston Consulting Group (BCG) | Consultant | ~2012-~2015 |
Episodes (1)
Top Topics
Related People
Quotable Clips
βYeah, it's roughly right. And those three building blocks are true for here in most businesses. Most of what we're talking about is then nuance on top of that that makes the business unique.β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βI think there's probably two core archetypes for this. So if you have something that's more like a growth team, it's a little bit simpler. They're typically managing some kind of funnel and they can u...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βWe probably built 20 or 30 these in my time at Basis One.β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βI appreciate that. I mean I think there's a few folks in this community who've worked with a bunch of marketplace, and you start to see the same topics over and over. So it's really fun to riff with t...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βNow there's a lot of nuance when you get into an actual marketplace because often they're referring other sides of the marketplace or other things are happening. But that's the basic formulation.β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βAnd so I think that the main advice is to tread lightly. When you're messing with the core incentives or mechanisms of a marketplace, be very careful, particularly if you got something that's working ...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βAbsolutely. And in general, Carla's been such an incredible force in growing our team and helping us think more rigorously about marketplaces. This is one of the things I mentioned at the start that m...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βI've been fortunate to work on marketplaces that are in these massive, massive industries, which is actually true for a lot of marketplaces because they tend to have winner take all dynamics in really...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βI mean I think the first thing is looking at those core metrics we talked about, do they have a really liquid high performance marketplace first. That has to be the optimization function. And before y...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βThat's right. Initially, it was very difficult. I mean the average person hires eight or ten new professionals a year, the average homeowner. And so that's decently high frequency, but it's not food d...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)
βYeah, so I'm on Twitter at Dan Hockenmaier and then LinkedIn. People should feel free to reach out. I think the most useful thing is we're always growing our team at Faire. And so for folks who are in...β
Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)