Bob Moesta

“I've worked with all of them, they're great people and fun to work with.”

“Yeah, so the first thing is we don't talk to people who just want to.”

“So what this is it's really about focusing on the customer. It's about understanding the causation behind it and then using design thinking to actually start to realize, how do we actually enable peop...”

“And you'd think that it would make the sales process longer, it actually made the sales process almost half and at 4x basically conversion because now we meet them where they are as opposed to where w...”

“And so I can get a book out in three and a half, four months.”

“Yeah, I want the title, right? Happens all the time.”

“Yeah, yeah, yeah. I remember seeing it, I remember hearing it. By the way, I think it's one of the reasons why I reached out because I'm like, "Okay, we need to clarify this a little."”

“And so you start to realize that it's connecting the experiences to the context and outcome. It's connecting the supply side with the demand side, but it starts with the demand side first. Struggling ...”

“That's the funny part is you go to all the big tech hubs in San Francisco and the Snickers are all empty and the Milky Ways are all full.”

“Yep, I think that's right, I think that's right. And again, I think Ulwick's is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts...”

“I would have them read Demand Side Sales, and it basically is starting from the theory of why do people buy and how do we actually understand how to flip the lens from trying to sell people things to ...”

“And so that's what we're trying to do is find where will people change behavior? Most people are studying the momentum of where people are and what's the momentum of their direction, but the reality i...”