April Dunford

“Lenny, you're the legend around here, not me.”

“You're the guy. You're like Madonna. You're just a one-name guy now. You're Lenny, the Lenny.”

“So good to be here. Thanks for having me.”

“Yeah, sure. So my background is I didn't study marketing in school, I studied engineering. Straight out of engineering school, I got a job, a product marketing job at a startup. And I've been doing th...”

“So I repositioned a lot of products across that and positioning became my specialty. Basically, if you were looking for a vice president of marketing and I came into the interview, the reason you hire...”

“... I think. I think, I suspect that I have done more positioning than anybody on the planet.”

“That's my suspicion. I certainly have positioned more B2B tech companies than anybody. I don't know how anybody's going to get me on that one.”

“I don't come from that world of doing three dimensional graphic stuff, and so it's fun to just do a big, deep dive on that and look at everything in the space and look at what's possible and what isn'...”

“And so I've done everything from stuff like that to I come from databases. And so I have a lot of companies doing deep data stuff and data analytics stuff, which I find really interesting and cool, bu...”

“I did one a year or so ago and the company's called Bluelight Analytics. And what they do is technology for helping certain kinds of dentistry instruments work better. And so I didn't really think muc...”

“No. No. I wish. That would make me not make me so scared of the dentist.”

“So all your metrics look bad and you can only tell they look bad by comparing them to your own metrics. And so it's really hard to measure if the positioning isn't working or not.”