2021 in review
It was a big year for this newsletter:
1. Hit #1 paid business newsletter on Substack (rankings) 2. Crossed 90,000 subscribers (2x’d from the start of the year) 3. Reached 1m page views (primarily from the U.S., India, Europe, Canada, Australia, Brazil, the Netherlands, and Singapore) 4. Published 58 posts (including 12 guest posts), plus 52 additional posts from the community itself—a total of 110 posts! 5. Grew to over 6,500 amazing members inour Slack community 🔥
Your support for this newsletter is what makes it all possible, and I’m so incredibly grateful for you. THANK YOU for allowing me to do this work. Happy holidays, happy new year, and wait till you see what I’ve got in store for 2022 ✨
The 12 most viewed posts of 2021
A rundown of the most popular posts this year:
1. Choosing your North Star metric
2. [The 10 commandments of salary negotiation](https://www.lennysnewsletter.com/p/negotiating-comp)
3. [A quick-start guide to positioning](https://www.lennysnewsletter.com/p/positioning)
4. Content-driven growth
5. A founder’s guide to community
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6. Six rules of hiring for growth
7. What is product management
8. The top 5 things PMs should know about engineering
9. How behavioral science can boost your conversion rates
10. Picking a wedge
11. Prioritizing
12. GTM motions of 30 B2B SaaS companies
Bonus: Taking a sabbatical
Some of what’s coming in 2022:
1. A multi-part series on kickstarting and scaling a consumer business, and a B2B business 2. A comprehensive survey of how companies build product 3. What didn’t work when acquiring early users 4. When to pivot, and when to commit 5. How and when to differentiate 6. Roundup of PM interview processes 7. Mapping input and output metrics 8. The math formulas behind growth 9. A deep dive into customer success 10. Benchmarks around churn rate, growth rate, sales efficiency, and more 11. Many amazing guest posts 12. Plus, I’ll be doubling down on making the Slack community even better, with more fireside chats, new curated resources, and surprise perks for the most active community members.
Get excited 🎉
#### Finally, a few folks I’d like to give special thanks to:
- Shre for helping me run our wonderful Slack community
- Kiyani for curating our rich weekly Community Wisdom posts
- Natalie for taking this newsletter up a few notches with her illustrations
- My amazing-but-anonymous copy editor for helping me sound smart
- Everyone who actively participates in our Slack community
- And each and every one of you reading this right now
See you in 2022 ✨✨✨
If you’re finding this newsletter valuable, consider sharing it with friends, or subscribing if you haven’t already.
Sincerely,
Lenny 👋