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Ray Cao

Venture Partner @ Touring Capital

Former Global Head of Monetization Product Strategy at TikTok. Previously scaled Google Shopping.

β€œCulture, strategy, monetization, and more, covering strategic decision-making, team leadership, and consumer products.”

Career History

CompanyRoleYears
Touring CapitalVenture Partner~2024-present
Exact MediaCo-Founder & CEO~2013-2019

Episodes (1)

Top Topics

Quotable Clips

β€œSo these are the things I think different market definitely deserves and demand different kind of treatment and if you are able to do this a lot, you're able to find success over there.”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

13:40
β€œSo that's one thing I think it's very unique to our culture. I think it's very, very important for us to continue to grow at this speed because everybody have a, I would say, full visibility towards o...”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

18:00
β€œI think the value, if I put it in a very reactive way is, "How can I run my second half of my marathon faster than the first half?" So that's how I think about it and how do we really continue pushing...”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

30:53
β€œYeah, when I joined the company, there were only two people on the go-to-market side.”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

35:51
β€œI can see a lot of people that they left and become very successful, too. So it is not necessarily that, "Oh, we think you're not good and then you're going to be not good for every single other compa...”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

41:33
β€œYeah. It's funny you brought up Duolingo because I'm actually now become a heavy user of Duolingo myself because-”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

1:01:34
β€œI watched the video on the TikTok. I think just basically kids just randomly learn a different language and make a lot of mistakes and it's really funny. And then I just download the app because I did...”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

1:01:40
β€œI think oftentimes we'll say a month minimum to run ads because I think it's actually a learning curve for advertisers to really get into understanding the behavior and the platform.”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

1:07:07
β€œThe more, the better. I would say at least 10 different ad creatives will be ideal per week and the more the better.”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

1:07:27
β€œNo, it's a pleasure, Lenny. Thank you very much for having me.”
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Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

1:11:47