Ray Cao
Venture Partner @ Touring Capital
Former Global Head of Monetization Product Strategy at TikTok. Previously scaled Google Shopping.
βCulture, strategy, monetization, and more, covering strategic decision-making, team leadership, and consumer products.β
Career History
| Company | Role | Years |
|---|---|---|
| Touring Capital | Venture Partner | ~2024-present |
| Exact Media | Co-Founder & CEO | ~2013-2019 |
Episodes (1)
Top Topics
Quotable Clips
βSo these are the things I think different market definitely deserves and demand different kind of treatment and if you are able to do this a lot, you're able to find success over there.β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βSo that's one thing I think it's very unique to our culture. I think it's very, very important for us to continue to grow at this speed because everybody have a, I would say, full visibility towards o...β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βI think the value, if I put it in a very reactive way is, "How can I run my second half of my marathon faster than the first half?" So that's how I think about it and how do we really continue pushing...β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βYeah, when I joined the company, there were only two people on the go-to-market side.β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βI can see a lot of people that they left and become very successful, too. So it is not necessarily that, "Oh, we think you're not good and then you're going to be not good for every single other compa...β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βYeah. It's funny you brought up Duolingo because I'm actually now become a heavy user of Duolingo myself because-β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βI watched the video on the TikTok. I think just basically kids just randomly learn a different language and make a lot of mistakes and it's really funny. And then I just download the app because I did...β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βI think oftentimes we'll say a month minimum to run ads because I think it's actually a learning curve for advertisers to really get into understanding the behavior and the platform.β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βThe more, the better. I would say at least 10 different ad creatives will be ideal per week and the more the better.β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)
βNo, it's a pleasure, Lenny. Thank you very much for having me.β
Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)