Meltem Kuran
Head of Growth @ Deel
Leads all growth and marketing teams at Deel.
“An inside look at Deel’s unprecedented growth, covering growth systems, team leadership, and consumer products.”
Career History
| Company | Role | Years |
|---|---|---|
| Deel | Head of Growth | 2020-present |
| Bench Accounting | Director of Marketing | ~2018-2020 |
| CloudRaker | Digital Marketing Manager | ~2016-2018 |
Episodes (1)
Top Topics
Quotable Clips
“I was the second hire to the marketing team, and I was I believe either employee 19 or 20 on the overall Deel team.”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“That's true, yeah. So Ramp was the first one to be crowned the fastest growing, and then we took that crown from them. So I think we're both right, in that at a certain point in time we've each been t...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“And also I see a lot of people sometimes go blindly into SEO. They're like, "We're just going to write content," which I'm a huge fan of SEO, happy to discuss that later, but if people aren't asking t...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“Yeah, be someone people actually want to talk to.”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“I did a very janky assistant setup, I'm not proud of it, but it works. Someone else out there built it and I just plugged in the keywords we were looking for into it.”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“Otherwise you'll just get kicked out. You can try not adding value, you're not going to last very long.”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“So when you think from that perspective, it's much easier to actually write things that people want to read, and you're not just meandering and going on and on, shoving a bunch of keywords that people...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“Right now the team is about eight people total.”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“Yeah, I would say it is very important to know who you should partner with. So there's two groups of partners. People oftentimes end up partnering with any company that has a shared audience. Decent p...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“Taxes is another one, especially in the space that we're in, payroll, hiring. Taxes change from country to country. You need to know when you need to pay what taxes, when you need to not pay them, and...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“So for us, they're very nitty-gritty and use case specific. The taxes you need to pay for someone who is an engineer that's a full-time employee might be very different than who is a designer who is a...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
“Exactly. Rarely the question is what's the best payroll solution? It's like, okay, that's good to make sure what you're leaning towards isn't shit and that other people agree with you. But ultimately ...”
Meltem Kuran Berkowitz
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)