Madhavan Ramanujam

“The topic is one that is relevant in even years to come. So I think hopefully it's robust that way.”

“The Company. I like that. Maybe we should rebrand ourselves as The Company.”

“And if they do say no, the most important question to ask is why. And you start hearing all kinds of information that you can use to design your product and maybe even pivot your product strategy acco...”

“Correct. Either productize to a price point and the willingness to pay, or at least use willingness to pay as an access to prioritize what you're building. Either way, you'll get it right.”

“What we are actually seeing is, even if people say, "Five", they are probably only 30 to 50% sure about whether they would buy, so you can start, and if they say, "Four", it's 10 to 20%. If they say, ...”

“I was tempted to ask you why, but that would've not been very relevant.”

“First of all, start educating yourself that there is a science on this topic. It's not just an art. Get confidence that people have done this before. Not only just startups, but companies like Borsch,...”

“Exactly. That's totally acceptable because it's not like everyone has resourcing to launch five products, five segments, everything else. Complexity, and plus, you don't probably want to be too comple...”

“Yeah, keep getting these tweets from Peter. Yes, I love the product actually. It's water packaged as an $8 product, so it's great. That's a segment of customers that love that and-”

“Exactly. Will do from next time. Liquid Death, eight bucks.”

“It's back? Great. And they also launched this thing called comfort, which is a bit between Black and Uber X in terms of both price and also the types of cars.”

“It somehow works. I think In-N-Out, that's a story for another day. I think it works for a different reason.”