Laura Schaffer
VP of Growth @ DigitalOcean
Leads Growth R&D and Marketing at DigitalOcean. Previously built growth teams at Twilio, Amplitude.
“Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers, covering team leadership, growth systems, and career development.”
Career History
Vault Colleagues
Episodes (1)
Top Topics
Related People
Quotable Clips
“Well, she's the best and I'm really happy that she referred me because I'm just stoked to be here. So thanks for listening to her guidance.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“We had that in Twilio and I got pretty, pretty high up there after a while. We had a stack rank and a spreadsheet. Yeah, but it is funny. So wherever that thing exists in Amplitude, I am right fresh t...”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“Well, yeah, right. On one hand it's like, "Ooh, very cool." And one of the OGs on the other hand, it's like, "Oh my gosh, this person's [inaudible 00:05:47]. Bummer." It's a shift, but I'm excited abo...”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“Yes. Thank you for unpacking my acronyms. That's another thing that I am actively working on.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“Yeah, ungate your knowledge I think is the buzzword that I'm hearing.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“It ended up being very helpful for everyone. I shared the insights from it and all these things. I've shared the [inaudible 00:26:05].”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“But for sure, use such processes with caution for sure. Yeah.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“That the right way to do [inaudible 00:26:15] advocating for the engineers here is the right way to make any changes in production is through or with the approval of engineering, but it was the right ...”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“I think it's good, especially for newer teams, but even teams in general. Commit to something that you can do over the course of a year and low, medium, high is always helpful in that space. A lot tim...”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“This is part of the course that I teach at Reforge.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“We saw that little non-developer little dude ad was growing. We were actually the number of people in the ecosystem who were identifying themselves as not a developer were in the space.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“Plenty. I think we covered it all, man.”
Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)