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Kunal Shah

Founder & CEO @ CRED

Founder and CEO of CRED, India's leading fintech platform. Previously founded FreeCharge.

β€œWinning in India, second-order thinking, the philosophy of startups, and more, covering product design, startup building, and pricing decisions.”

Career History

CompanyRoleYears
CREDFounder & CEO2018-present
Angel InvestingAngel Investor (200+ companies)2015-present
FreeChargeCo-Founder & CEO (acquired by Snapdeal for $400M)2010-2015
PaisaBackFounder (SaaS)~2008-2010

Episodes (1)

Top Topics

Quotable Clips

β€œLenny, thank you so much for having me, and a huge fan of everything that you do.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

4:29
β€œAnd like I said before, India is a huge beneficiary of what you do.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

4:35
β€œWe are all people who have learned the art of product by just figuring it out, and watching some content here and there and reading some stuff.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

4:40
β€œAnd like I said earlier, you do a fabulous job of taking the information asymmetry of the art of product and making it accessible to many of us across the world.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

4:51
β€œYeah, it's called the Delta 4 framework, but I think it's actually quite simple.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

5:46
β€œIf you think about it, a lot of people say that your product has to be 10x better and it's not very measurable.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

5:51
β€œYou don't know if you are 10x better or not unless you're delusional.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

5:57
β€œAnd the trigger for me was actually, I'm the unusual tech founder in India.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

6:01
β€œI'm the only humanities/philosophy major founder in India who's got into tech.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

6:06
β€œAnd I often wondered if most people who were my peers, or people who were ahead of me, were significantly smarter academically or otherwise.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

6:12
β€œAnd I was like, β€œWhat would make this happen?””
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

6:28
β€œBecause I would not qualify into this super league of really top IIT rankers that exist in India.”
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KUNAL SHAH

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

6:31