← All people
J

Jonathan Becker

Founder & President @ Thrive Digital

Paid growth expert who has deployed $3.5B+ in acquisition budgets for Uber, Asana, Square, MasterClass.

β€œMastering paid growth, covering strategic decision-making, growth systems, and product design.”

Career History

CompanyRoleYears
Thrive DigitalFounder & President2012-present
Occasional VenturesGeneral Partner~2020-present

Episodes (1)

Top Topics

Quotable Clips

β€œYeah, it's a really great question. And so, I think there's a couple different things that need to be unpacked here. Paid acquisition or performance marketing-”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

13:24
β€œYeah. Because they know, they understand how many impressions they'll get and on average what the quality of impression is and how many dollars they can put behind that before it has a cliff in terms ...”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

27:49
β€œ... And that's the nature of the partnership. Stuff like that seems to work quite well.”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

48:00
β€œCool. Yeah, they're working with a couple of our clients right now and it's interesting, I like their approach.”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:04:02
β€œThat's happening now, literally right now, type thing, all of what I just said. And there's a lot of different ways that we are beginning to use AI to do more with less, basically. So that's how I see...”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:06:35
β€œIt's Dall-E and it's MidJourney, so you got it.”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:08:00
β€œThis generation of people will be upset, and then there will be a subsequent generation that never knew anything different. So the way that I think about this is the people growing up these days have ...”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:11:47
β€œThere's a couple of competencies that I think are very important. I found that, so I was a nerd as a child, if you can't tell, I don't know.”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:17:26
β€œSuper nerdy, geeky kid. I would take apart-”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:17:35
β€œThen about two hours later, I was driving to San Francisco with a friend, immediately leave LA for SF because I had a bunch of follow on meetings, and I get a phone call and they were like, "We loved ...”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:27:12
β€œNot all of them are this dramatic, but there have been some pretty dramatic ones. I think part of running a business and running an agency has been the curation and experience around all these fun, cr...”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:28:38
β€œI don't know how recent it is, but I love The Big Short, just love it.”
J

Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

1:30:32