Jonathan Becker
Founder & President @ Thrive Digital
Paid growth expert who has deployed $3.5B+ in acquisition budgets for Uber, Asana, Square, MasterClass.
βMastering paid growth, covering strategic decision-making, growth systems, and product design.β
Career History
| Company | Role | Years |
|---|---|---|
| Thrive Digital | Founder & President | 2012-present |
| Occasional Ventures | General Partner | ~2020-present |
Episodes (1)
Top Topics
Quotable Clips
βYeah, it's a really great question. And so, I think there's a couple different things that need to be unpacked here. Paid acquisition or performance marketing-β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βYeah. Because they know, they understand how many impressions they'll get and on average what the quality of impression is and how many dollars they can put behind that before it has a cliff in terms ...β
Mastering paid growth | Jonathan Becker (Thrive Digital)
β... And that's the nature of the partnership. Stuff like that seems to work quite well.β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βCool. Yeah, they're working with a couple of our clients right now and it's interesting, I like their approach.β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βThat's happening now, literally right now, type thing, all of what I just said. And there's a lot of different ways that we are beginning to use AI to do more with less, basically. So that's how I see...β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βIt's Dall-E and it's MidJourney, so you got it.β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βThis generation of people will be upset, and then there will be a subsequent generation that never knew anything different. So the way that I think about this is the people growing up these days have ...β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βThere's a couple of competencies that I think are very important. I found that, so I was a nerd as a child, if you can't tell, I don't know.β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βSuper nerdy, geeky kid. I would take apart-β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βThen about two hours later, I was driving to San Francisco with a friend, immediately leave LA for SF because I had a bunch of follow on meetings, and I get a phone call and they were like, "We loved ...β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βNot all of them are this dramatic, but there have been some pretty dramatic ones. I think part of running a business and running an agency has been the curation and experience around all these fun, cr...β
Mastering paid growth | Jonathan Becker (Thrive Digital)
βI don't know how recent it is, but I love The Big Short, just love it.β
Mastering paid growth | Jonathan Becker (Thrive Digital)